Doing It Wrong And You'll Lose Subscribers!
If you have a mailing list, one of the fastest ways to
increase the size of your mailing list is to get your
existing subscribers to tell their friends about it.
Word of mouth marketing is an excellent strategy – It
works offline and online.
So logically, many mailing list/ezine owners put a PS
at the end of their email telling their subscribers
this:
P.S: If you find valuable tips in this email that
you’re receiving, feel free to forward it to your
friends without editing the content. Thanks.
or ...
P.S: Do you know any of your friends that will benefit
from this content that you’re reading now? If so,
forward it to your friends!
And there many other ways how you can format the
sentence of the PS.
Does this works?
Yes.
But it's a two-headed sword. In fact, if you do it
wrong, it can decrease your subscription rates! That's
a bold claim but you’re going to find out why.
You know, the problem with people teaching internet
marketing based on what they read and not what the
practice is ... they've got it wrong. Or, they just follow
it like cookie cutter without evaluating the strategy.
What I'm going to share with you in another
'underground' tip that I've personally found based on
this common tip I've shared just now.
Without you realizing, when your loyal subscriber
starts forwarding HIS email to his friends, he'll
forward the EXACT email that you had sent to him. This
means, he might end up forwarding the one-click
unsubscribe link to his friends as well!
Guess what happens when a lot of his friends see this
email?
They can accidentally click on the unsubscribe link ...
or purposely click it because they think they're
subscribed to a spam list! Hey, you'll never know what
other people are thinking of. Instead of trying to get
the words out about your newsletter, you’re risking to lose
a LOYAL SUBSCRIBER who is an advocator of your newsletter.
I don't know about you -- But I'll prefer to have 1
loyal subscriber that reads my email than 10
subscribers who don't.
But this doesn't mean that you cannot apply this
strategy anymore. You can still do that but create a
"tell-a-friend" page for them to invite their friends
to read your newsletter instead!
Here's how you can do it on your P.S instead:
P.S: If you find valuable tips in this email that
you’re receiving, feel free to invite your friends to
subscribe by going to [the tell-a-friend webpage url].
or,
P.S: Do you know any of your friends that will benefit
from this content that you're reading now? If so,
invite your friends to subscribe to name> for free at
[the tell-a-friend webpage url]!
I know it's 2-step -- but is it worth risking losing a
loyal subscriber?
What is a 'tell-a-friend' page? Just browse lower to
this blog and you'll see it. And if you find valuable
tips in what you have read, please invite your friends
to read it too? :-)
All the best.
You "Chan" Do It!
-Patric Chan
P.S: I've been building my niche online businesses
quietly while others are trying to come out with all
sort of complicated strategies. To see proof, just
click here.
increase the size of your mailing list is to get your
existing subscribers to tell their friends about it.
Word of mouth marketing is an excellent strategy – It
works offline and online.
So logically, many mailing list/ezine owners put a PS
at the end of their email telling their subscribers
this:
P.S: If you find valuable tips in this email that
you’re receiving, feel free to forward it to your
friends without editing the content. Thanks.
or ...
P.S: Do you know any of your friends that will benefit
from this content that you’re reading now? If so,
forward it to your friends!
And there many other ways how you can format the
sentence of the PS.
Does this works?
Yes.
But it's a two-headed sword. In fact, if you do it
wrong, it can decrease your subscription rates! That's
a bold claim but you’re going to find out why.
You know, the problem with people teaching internet
marketing based on what they read and not what the
practice is ... they've got it wrong. Or, they just follow
it like cookie cutter without evaluating the strategy.
What I'm going to share with you in another
'underground' tip that I've personally found based on
this common tip I've shared just now.
Without you realizing, when your loyal subscriber
starts forwarding HIS email to his friends, he'll
forward the EXACT email that you had sent to him. This
means, he might end up forwarding the one-click
unsubscribe link to his friends as well!
Guess what happens when a lot of his friends see this
email?
They can accidentally click on the unsubscribe link ...
or purposely click it because they think they're
subscribed to a spam list! Hey, you'll never know what
other people are thinking of. Instead of trying to get
the words out about your newsletter, you’re risking to lose
a LOYAL SUBSCRIBER who is an advocator of your newsletter.
I don't know about you -- But I'll prefer to have 1
loyal subscriber that reads my email than 10
subscribers who don't.
But this doesn't mean that you cannot apply this
strategy anymore. You can still do that but create a
"tell-a-friend" page for them to invite their friends
to read your newsletter instead!
Here's how you can do it on your P.S instead:
P.S: If you find valuable tips in this email that
you’re receiving, feel free to invite your friends to
subscribe by going to [the tell-a-friend webpage url].
or,
P.S: Do you know any of your friends that will benefit
from this content that you're reading now? If so,
invite your friends to subscribe to name> for free at
[the tell-a-friend webpage url]!
I know it's 2-step -- but is it worth risking losing a
loyal subscriber?
What is a 'tell-a-friend' page? Just browse lower to
this blog and you'll see it. And if you find valuable
tips in what you have read, please invite your friends
to read it too? :-)
All the best.
You "Chan" Do It!
-Patric Chan
P.S: I've been building my niche online businesses
quietly while others are trying to come out with all
sort of complicated strategies. To see proof, just
click here.
posted by Patric Chan at 6:18 PM
0 Comments:
Post a Comment
<< Home