Some Google Adwords Tricks
Important: Don't miss out my Traffic Secrets 2.0 bonus:
www.youchandoit.com/tempbonus/trafficbonus.html
New Keyword Tool
Today, I'll be blogging about Adwords. If you're new to my content and have no clue what I'm talking about, you can get all of the details from Google's site at www.google.com/adwords.
By now, you might have heard of Google's latest keyword feature made available. If you haven't, here's the scoop...
Previously, Google does not reveals the numbers of searches for a particular keyword so you won't know how much potential volume is the keyword you're bidding. With this new Google Adword Keyword Tool, you're no longer left in the dark.
With this tool alone, you'll be able to save so much money from other paid keyword tools. Here's the link:
https://adwords.google.com/select/KeywordToolExternal
Using Adwords and bypassing "Google Slap"
I think the best way to use Adwords is to generate leads or build a list by sending the traffic to a 'squeeze page'. A sample of what is a squeeze page can be found by clicking here.
Everyone was happy until Google had a new website evaluation system where they came up with a list of things to rank good quality websites. So a lot of people were penalized by it because their squeeze pages are not following the terms.
This is call the "Google Slap"-- a new quality score criteria algorithm that Google set for a lot of advertisers. The damage is this- if you're getting a click for only $0.10, it can suddenly jump to $5 a click! When that happens, it'll be impossible for you to continue advertising because your budget will not permit anymore.
But you don't have to worry. I'm going to share three ways below on how to have a 'good quality' squeeze page that will beat the "Google Slap":
First of all, a lot of people are really confused about landing pages and are convinced that Google is anti-squeeze page and anti-lead capturing. That's not true.
One of Google's policies is that, if you're offering something in your ad that's "free", it really must be free. So on your landing page, make sure you're giving something away for free. For instance, some ads say 'free bonus' but when the visitors goes to their landing pages, it's only free if they buy a product. That's NOT FREE without a catch.
THIS GOES THE SAME TO ANY DESCRIPTION YOU HAVE ON YOUR AD.
Believe it or not, Google doesn't like the salesletter format webpages that we, internet marketers like to use. The primary reason is because there aren't any navigational links and they think it’s difficult to browse around. So if you can, avoid hardcore salesletters as landing pages.
In your squeeze page, have a link on it to other of your webpages. This way, it makes your landing page seems to be like a website-- that it's not the only page. For me, I put an outgoing link from the squeeze page to my blog, making it more 'real'.
The last point is to use graphics on your squeeze page because Google will evaluate based on your graphics as well.
You see, they are more familiar with the standard website we've seen-- professional layout and so on. That is actually the type of design that Google prefers, simply because it's what they are accustomed to working with.
Having professional-- looking graphics whenever possible and a header or a professional graphic of an ecover definitely will increase your quality score.
I don't have any Google courses of my own at this stage. If you ever want to be notify when this is available in the future, send a blank email to adword-course@aweber.com.
If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time. And if you would like to share your own tips here, please post because I'm sure it'll be very helpful for other readers.
P.S: In Traffic Secrets 2.0, John Reese has allocated a part of his course solely on Google Adwords. Obviously, this tells how important is this strategy when it comes to building your internet business. Read his salesletter at www.trafficsecrets.com/pchan. But if you want to buy the course, don't buy until you see this because I only have 6 more bonuses left - http://youchandoit.com/tempbonus/trafficbonus.html.
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www.youchandoit.com/tempbonus/trafficbonus.html
New Keyword Tool
Today, I'll be blogging about Adwords. If you're new to my content and have no clue what I'm talking about, you can get all of the details from Google's site at www.google.com/adwords.
By now, you might have heard of Google's latest keyword feature made available. If you haven't, here's the scoop...
Previously, Google does not reveals the numbers of searches for a particular keyword so you won't know how much potential volume is the keyword you're bidding. With this new Google Adword Keyword Tool, you're no longer left in the dark.
With this tool alone, you'll be able to save so much money from other paid keyword tools. Here's the link:
https://adwords.google.com/select/KeywordToolExternal
Using Adwords and bypassing "Google Slap"
I think the best way to use Adwords is to generate leads or build a list by sending the traffic to a 'squeeze page'. A sample of what is a squeeze page can be found by clicking here.
Everyone was happy until Google had a new website evaluation system where they came up with a list of things to rank good quality websites. So a lot of people were penalized by it because their squeeze pages are not following the terms.
This is call the "Google Slap"-- a new quality score criteria algorithm that Google set for a lot of advertisers. The damage is this- if you're getting a click for only $0.10, it can suddenly jump to $5 a click! When that happens, it'll be impossible for you to continue advertising because your budget will not permit anymore.
But you don't have to worry. I'm going to share three ways below on how to have a 'good quality' squeeze page that will beat the "Google Slap":
First of all, a lot of people are really confused about landing pages and are convinced that Google is anti-squeeze page and anti-lead capturing. That's not true.
One of Google's policies is that, if you're offering something in your ad that's "free", it really must be free. So on your landing page, make sure you're giving something away for free. For instance, some ads say 'free bonus' but when the visitors goes to their landing pages, it's only free if they buy a product. That's NOT FREE without a catch.
THIS GOES THE SAME TO ANY DESCRIPTION YOU HAVE ON YOUR AD.
Believe it or not, Google doesn't like the salesletter format webpages that we, internet marketers like to use. The primary reason is because there aren't any navigational links and they think it’s difficult to browse around. So if you can, avoid hardcore salesletters as landing pages.
In your squeeze page, have a link on it to other of your webpages. This way, it makes your landing page seems to be like a website-- that it's not the only page. For me, I put an outgoing link from the squeeze page to my blog, making it more 'real'.
The last point is to use graphics on your squeeze page because Google will evaluate based on your graphics as well.
You see, they are more familiar with the standard website we've seen-- professional layout and so on. That is actually the type of design that Google prefers, simply because it's what they are accustomed to working with.
Having professional-- looking graphics whenever possible and a header or a professional graphic of an ecover definitely will increase your quality score.
I don't have any Google courses of my own at this stage. If you ever want to be notify when this is available in the future, send a blank email to adword-course@aweber.com.
If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time. And if you would like to share your own tips here, please post because I'm sure it'll be very helpful for other readers.
P.S: In Traffic Secrets 2.0, John Reese has allocated a part of his course solely on Google Adwords. Obviously, this tells how important is this strategy when it comes to building your internet business. Read his salesletter at www.trafficsecrets.com/pchan. But if you want to buy the course, don't buy until you see this because I only have 6 more bonuses left - http://youchandoit.com/tempbonus/trafficbonus.html.
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Labels: free keyword tool, google slap
posted by Patric Chan at 3:47 AM
10 Comments:
Hi Patric,
Great post! Thank you for sharing the landing page tip. Nice!
Dennis
(GO Cubs!)
Hey Patric,
Good tips. I've been shy about using Adwords with landing pages since "the slap" because I've been unclear on the solution. This was helpful.
Always good to hear from you.
Dave Lovelace
thanks for the tips. I didn't know Google had finally made the adword change.
thanks for the adwords insight. I am looking to try it in the next few days.
more power.
Hi Patric,
Get tip. I have been using Google Adwords for a long time.
This is going to help.
Julius
http://www.clickoneclick.com
Thanks for the explanation Patric!
Hi,
Nice to hear about google.
Useful information about landing page details.
:-)
Hey all,
Thanks for leaving your Comments! I appreciate all of the 'thanks' received. :-)
Cheers
Patric Chan
www.youchandoit.com
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I feel like carey from agency adwords elite talked about this about 2 weeks ago and then everyone started talking about it like it was their insight. Hey, I could be wrong, but I never heard anyone talk about this strategy until carey blogged about it - and then boom - everyone starts talking about it.
Patric, you said that you don't have an Adwords course, but i think that the information you gave was very precise and gave a lot of good value. It's like having a small note pad on something is really quite huge in IM industry.
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