Click to launch target link...
Close Note..

Monday, October 30, 2006

Some Valuable Information To Sell Online

You have been exposed by marketers telling you
to find an online market that you can sell in.

Don't get it all too confusing. Remove all
of the mumbo jumbo stuff that they're trying to
fit in your brain.

In a simple way to understand, it's just as
defined as finding a potential market for an
information product to sell.

This IS the early stage of the most important
task of all because if you haven't got a
buying market, why develop the product?

The stronger the market the better chance you
have to make money in it. Common sense.

Somehow, I think I'm stepping ahead of the
success tips I'm sharing today.

We're not interested about selling products.

I mean, I'm not interested about selling any
types of products but just info-products.

They could be:

• electronic books (e-books)
• multimedia CD-ROM
• software
• computer games
• spreadsheets and formulas
• music (MP3's, etc)

But whatever format it is in, it doesn't matter.

What's matter is THE CONTENT in it.

Wait. Actually, it does matters depending
on the medium. A lot.

Different types of formats or mediums can
demand different kind of selling price.


The majority of Internet users now access
information free of charge and this is going
to be a difficult attitude to change unless…

You're able to PERSUADE the customer
on paying you to get what they want instantly.

The 'trick' is in the power of words. So if
you're not good with persuasive words, you
better get up and start picking up some
good copywriting skill.

When selling anything, paint a picture of the
benefits and use of your product WITH WORDS.

Trust me, you can create amazing stuff
with just words.


As said earlier, free information is everywhere.

But if you want to get your customer's money,
it's YOUR JOB to focus on the 'exchange value'.

What are they getting in return for giving
their money to you?

Figure that out and you'll be a rich person.

All smart marketers spend time to do that.

I don't think they focus on how to sell
their product. A smart marketer will find ways
how to present his product to the prospect
who is LOOKING FOR THAT PRODUCT.

In fact, figure out how your value can
worth many times fold for the money value
that you’re asking in return.


Once you've determined if there's a market, you
can safely begin developing your information
product to sell. Again, I want to remind you that
developing a product is not focused on
writing an ebook or creating a software.

It's focused on what value you're going to
give to your customer.

So, what's this value I'm talking about?

Well for a start, value can be anything as
long as it's valuable to the person.

I'm not trying to be funny but that's the
definition of 'value'.

It could be entertainment, solutions, giving
happiness, etc.

Example, selling a game doesn't solve a
real problem. But the value that the customer
sees is how he is going to have so much fun by
exchanging his money with the value you’re
wiling to exchange.

In a nutshell, creating information products is
done by determining what the focus and benefit
of your information product will have.


It's good if you're an expert in the product
that you're creating but you don't have to be
one if you are not!

Ha. What a relief, eh?

Here's a simple tip to create product without
using your own expertise (Because you don't have):

Simply ask 10 experts to contribute to your ebook
or manual with a 10 or 20 pages of content!

Wham. You get a 100 – 200 pages of a
new ebook to sell now.

Of course, it's easier said than done.

If you're going to try that in the internet marketing
niche, I think you might need to work very hard.

But OUTSIDE of that niche, I think it's relatively
easy to achieve.

Get 10 book authors of love and dating topic
to contribute in your book.

And there you have it... you're the "author" of
"Underground Dating Tips Revealed" ebook.

Why would they agree to do this free for you?

Because at the end of their content contribution,
you'll include a link back to their web site
or information how the reader can get in
touch with them. It's free publicity for them
to be in your book. The more copies you sell,
the more exposure they will get.

But that's an old idea. Been used hundreds
of times.

Come up with new creative ideas!

The ability to think in practical but creative
and original ways is available to everyone.

I don't know how you are going to
come up with ideas. It could be while doing
something completely unrelated to your
business such as walking, gardening, taking
the shower or playing your kids. Honestly,
I don't really care how you are going to come up
with ideas but what's important is YOU MUST
have creative ideas to create an info-product
that sells like hot cakes.

Well, if you have a list of subscribers or
customers, ask them for their ideas. It's free.


Then, create your own info-product.

Developing your information product means
creating a package that delivers to your targeted
audience that will produce the results you
claimed, right?

Make sure you stick to that.

Guess what – As much as the content is
important, you better make sure it comes with
good packaging and the delivering mechanism
with your information product.

An ebook can be sold for $27. But for the
same ebook's content, it can be sold for $97
if they're in printed text books, videos and
audio CD's. Interesting, huh?

There isn't any other types of products that can
be produced with the incredible mark-up profit
and provide astonishing value for the buyers.

Why?

Perceived value, my friend.

"Perceived value" is simply the value placed on
the 'end results' or primary benefit your end users
attach to your products.

Your development costs are usually low
compared to the perceived value and actual
cost of developing and packaging your product.
On the Internet, you're packaging costs are
actually ZERO. And your profits, LARGE.
Normally, your real cost is TIME AND EFFORT.

Do you have those two?

Time and effort. Good.

What is it exactly your customers are buying?

Are they buying the paper and ink the course
was written on? Or the plastic cassette tape the
recording was on?

Of course not. Duh. What they wanted and
what they bought were the results they hoped to
attain from having the access to your
private and exclusive information.

I like to end with this...

"People buy our products and services for their
reasons, not ours."

If you like what you have read, please post
your comment below?

Thanks.

You "Chan" Do It!

Patric Chan
The "Chan" Do Internet
Success System
http://www.youchandoit.com

------------------------------
To webmasters/publishers:
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Better still,
email to me first at support@youchandoit.com so that I can
include your affiliate link at the signature file. This way, you
can earn income for publishing this article.
------------------------------

Monday, October 23, 2006

The Sunday Email - Part 4

Here's the Sunday Email - Part 4. It's my first time doing
a 'video message' and it ended up with 20 minutes of video!

You'll discover is the ultimate reason why all successful people
are successful today. People like Jeff Bezos, Sir Richard Branson,
Charles Schwab, etc.

If you find value after watching and listening to it, please
post your comment below. I'll appreciate it.

Please note that the video file is large and it may take some
time to "buffer" it. It'll b e faster if you watch it directly from
Google Video.

- Patric Chan



If you wish to watch it bigger and quicker, watch
it at Google Video by clicking here



-------

Sunday, October 15, 2006

Sunday Email - Part 3

I can still remember my dad said...

"Why don't he gets a real job?"

He was referring to me at that time. It was
year 2003 when I was "self-employed" -- doing
my own stuff which my dad doesn't really
have a clue what EXACTLY I'm doing.

"Do you know what he's doing?" Asked
my dad to my mum.

Mum doesn't have much clue as well but
she believes in me. More of that later on.

You see, I can't blame Dad to think like that
at all. Dad's been driving taxi for over
10 years now.

He's a hard-working blue collar worker – Wakes
up in the morning, have a good breakfast (Butter
and bread) at home and off he goes driving to
bring back the money for the family. Every
single day he works... 7 days a week. There's
no such thing as an off day unless the family
is having some sort of outing or, if he's sick.
And if he felt sick, he really does.

Driving taxi may looks easy to most people. I
mean, how tough could be to stay focus on the
road with all of the senses God given?

But have you try driving for 8 hours a day...
365 days -- multiply that by 10 years?

And you don't get to meet nice passengers
everyday, my friend.

I respect my Dad. I just don't know how
to tell him that I love him.

Guess you can tell... Dad's income is
hard-earned money. Man, the sacrifices he
have done for the family, I don't think words
alone can describe them.

Each trip, he'll earn a few bucks. He'll have
to collect those to reach a few thousands a
month so that he can provide his family a
better life, so to speak. And Dad's a
frugal person too. Not because he is a
cheapskate, but because money was not easily
accumulated by him.

I mean, if you start to earn a few dollars
each time you completed a task, I bet that
you'll see money differently. I know I would.


Like any parents, I think Dad's ideal hope
was that his children will have good education
and end up with a good job. I mean, career.

I get good education at school, no doubt about
that. But unfortunately, I wasn't cut to be
one of those smart kids.

Smart kids in school will give a kind of look ...
You know, the look that goes,

"Look at that bummer. Wonder what he's gonna
end up doing after the school days."



I flunked.

I was not accepted to go to any public Universities
to further my education because of my low grades.
Dreams shattered into pieces.

The next choice was private college.

But if you were me... will you take your Dad's
hard-earned money gained from driving in the hot sun
to pay the darn college fee?

That's tough.

Mum wanted to give me her life saving if I need
money to go for college. She's a housewife and
doesn't have an income.

Forget it. That's even worse.

So I have to work – But the problem is, I can't
get a good job because I'm not qualifed, academically.

You see, in order for me to be qualified for most
of the jobs that I want, I wouldn't be able to
pass the first stage because most companies will
look at the damn paper first to evaluate me. No
diploma or degree. Not even a certificate.
Better luck next time, bucko.

You can tell that getting a job wasn't easy then.

So I end up as a salesperson. I get paid when I sell.

That's it.

The harder I sell, the more money I'll make.

I ended up becoming a very HARDWORKING person
for money. Well, that's good and bad depending on
which angle you're looking at.

That's my JOB.

To cut the story short, I was in the sales line
for almost two years before I stepped out to do my
own stuff. The products I've sold ranges from
door-to-door greeting cards to electronic components
for corporate clients.

Then one fine day, I felt like quiting my job.

I've had it.

It'll take at least "10 Sunday Emails" to write how
in the world I end up doing my own stuff.

In a nutshell, I started doing my own entrepreneurial
stuff, alone.

The only thing backing me up that time was... me.

Don't laugh when I say this -- I just have this strong
desire to achieve more in life. If you read this post
completely, I'll tell you the reason, ok? So stay
with me.

Imagine, being alone and running like a madman
to make money. You know, when you're over optimistic,
it's just ain't 'healthy'. Don't you feel that the
enviroment and community somehow act to 'help' you
to become normal and not to be successful? I know
it's strange but try talking to your friends that
you want to make money from the internet soon.

Mum and Dad weren't all excited. I mean, how could
they be?

My relationship with Dad wasn't all colorful for
a long period of time since the day I quited my
"good" job. I think, he was dissapointed and
confused of how stupid I was. And I can see his
point now, but not at that time. I was slightly
dissapointed with him for not standing on my side.

Even my ex-girlfriend's parents were surprised
at that time. They think their daughter's future
is going to be a deep struggle coz I don't have a job
anymore. Most of my friends (Except for the super
close ones) start to avoid me because they don't
see any benefits mixing with a 'loser'.

I don't have much support after that.

And they are all RIGHT.

I messed up.

Should have stick with a good job.

And all of these having nothing to do with
Internet businesses yet. I was just trying to do
my own stuff like multi-level marketing business,
printing business, marketing seminars, etc.

Like usual, things are good in the beginning
and they started to fell off apart as time goes by
without proper planning.

That is when I turned to the internet to sort out
my financial disaster.

Gosh.. Just by remembering myself in that shoe
still gives me the chill. No money left in the
bank and full of credit card debts. I can tell you
that it wasn't fun. Don't try this at home.

Lucky for me, Mum was there to support me
financially. I don't know whether it's a mother's
instinct or she simply believes in me.

What the heck. Took it to pay off my debts first.

The sad part was... I can't share my problem
with most people because they'll go,

"I told you so."

As my money keep draining out each day, I spent
more time to understand how to make money online.

You'll think I lied if I told you what kind of
sacrifices I've done to learn how to make money
online.

At that time, internet broadband wasn't even
existed yet in the area where I live.

I have rented an office at that time.

So after work (After 6.30PM), I'll go back home
to have a quick dinner and a nice shower. That
would be about 9.00 PM. Then I'll rushed back
to the office to learn all I can about internet
marketing and start building it. I can still remember
I was the only person in the whole office block.
Not in the office, but the WHOLE OFFICE BLOCK.

Can't be surprised because I'll normally be
up until 2.00 AM in the morning.

Until to a stage, the security guard of the office
block knows me personally and we became friends.

And kiss goodbye to weekends. My new best pal
for the weekends is non other than Mr. Computer.

I've even sneak to do my internet stuff when
working in the daytime.

And did you think I made money after all
of these sacrifices?

Nope.

I don't get it. All of these courses that I
was reading at that time told me it was easy.

Now I can fairly assumed that these
marketers probably have never made a single
red cent online before other than selling
courses to innocent people like me.

I can't still remember I bought a "Blaster" that
time. The membership claimed that it'll send
my advertising message to 100,000 subscribers
from a click of a button. Wait. I think it
was 1,000,000. Geez. I can't remember but I'm
pretty happy at 100,000 that time.

When I sleep that night after hitting the "Send"
button, I lay my eyes shut with a pleasant smile
on my face ... expecting to make money by
tomorrow morning.

That was a nice feeling. The hope. Wow.

Ha. You know happen, don't you?

NOT EVEN ONE VISITOR from that promotion.

Dammit. Why did they lie to me????? I've paid
my $29.95 and the salesletter says it'll send out
to 100,000 people.

I then realized that, I was not alone. Thousands
of people paid for a 'hope' that can never be
achieved.

Until today, I still don't get it why people are
still selling this kind of 'software' when
they know it's not working? I guess money is
a good reason to do almost anything online for
some marketers. It's nothing wrong ... but for
God's sake, sell something that works!


I'm just banging my head on the wall.

Failure after failure, but I would not give up.
It's so close that I can 'taste' it, only in my
dream of course.

It took me at least 6 months to get my first sale.

It was tiring.

But I strived with a reason. Call it whatever you
want -- an ambition, a goal, etc.

During that time, no one knows the deep s#@t I'm
in except for my mum. She's always there for me,
morally or financially. Sometimes, she'll be worried
about me because she's afraid that I don't know
what to do with my life. I tried to explain to
her but how in the world can I expect her to know
what's an opt-in list. Thanks for hanging there
for me, Mum. You're the best.

Dad?

It's sad but I can't tell Dad. Dad will always
have the thought...

"See? I told you so but you wouldn't listen."

Until today, Dad doesn't really know what I do
but he's cool now because I've brought in results
that he can see. House. Car. Watch. You know.

The struggle I've been through was not easy but
I can tell you this -- it's WORTH IT.

Am I successful? Compared to a few years
ago, yeah. Everyday, I can go to sleep with my
eyes shut with a smile on my face for a better
tomorrow. But other thant that, I think I'm
just scratching the surface only.


There are many messages I want to pass to you
from my sharing today.

You'll read all kind of salesletters online selling to
you a "hope". Marketers do that all of the time and I
highly recommend you to do that as well when you're
selling something online one day (or now).

*Marketing tip: Sell the hope, not the product.

But if you're not ready to be in a difficult situation,
don't bother to buy it. Please don't for the benefits
of you and the marketers.

I like to think all marketers are good people – Selling
to you products so that you can improve yourself.

But hey, you gotta think for yourself that it's gonna
required your time and effort TO DO IT.

It's going to require you to SACRIFICE. What are
the sacrifices? I don't know! It could be cutting down on
your TV time everyday or lose playing with your kids.

I hate it when I need to throw in the cold water to
you like this. It just doesn't adds up more points
for you to like me. But if I want to help you, I have
no choice do it. I'm sorry. I don't want to sell you a
hope that cannot be achieved but hope that can come true.

If a marketer tells you to buy his course without
doing anything and you'll make money online, I think
he's a liar.

Lucky for him, he'll probably get away with that
because that's what all people want to hear. Just
like the "Blaster" I've bought.


So this leads me the next million-dollar question...

"What is the thing that will moves you to do this?"

A purpose.

You might know that I've coached hundreds of
students to make money online by now.

A student attended my internet marketing workshop
with a passion.

So I asked him, "What's your purpose to learn
how to make money online?"

He told me that...

His mum is getting older every single day. He loves
her a lot. I can see that in his eyes when he was
sharing with me. But with his current job, there's
no way he can be at home with her while making
money. I think he wanted to build an internet business
because of a very powerful purpose – To stay at
home with his mum and having the ability to decide
what time he'll work. Today, he's making money
online fulltime and quited his job.

Is that strong?

It's MOVING.


Another story was a little bit interesting...

Let's call this guy, A. A has a rich dad. But he's
sick and tired of being treaten like someone who
gained respect because of his dad's wealth.

Look, having a rich dad is a blessing. But, if
everyone is treating you nicely because of your
dad, that sucks.

There's only one purpose why A wants to
start an online business –

And I doubt it's because he needs money.

He has a strong purpose which is to proof to
the world that HE CHAN DO IT. He doesn't need
his dad’s money or influence to be a successful
person. And guess what... he made money online
too. The last time I heard, he got 3 niches on
the internet now and the best part is, I think
he's only 23 years old this year.

A, if you're reading this, I want to tell you
that I'm very impressed with your attitude to
be on your own and proud of you.


For me, I have a purpose too. A desire to go
all out and create my own wealth.

I want to be rich, yada, yada, yada. You know,
the normal reasons why everyone in the world
is putting effort to achieve what they want.

But I think, what really DRIVES me was
"revenge". Ok, revenge is too harsh to be used.

It's a desire that I want to proof to those who looked
down on me that I'm not capable of becoming
successfully. I know, it sounds 'evil'. But I don't
think it is if you're seeing it from my point of view.

You see, during the schooling days, I just hate
the feeling I get from the teachers and the
other students that I'll be a loser when I grow up.

Hate it. It's hurtful.

Heck, I can still remember one of the school teachers
doesn't wants to answer my question.

She thinks it's useless to answer me anyway coz
I would never catch it. And all I want was to catch
up with the smarter kids. Hey, I want to be smart too.

Then, I wanted to show my other friends who have
rich parents that I can be as good as they are.

Or should I say, the same good life that they're
experiencing. If I don't have rich parents, I'll
create my own wealth. I'll still go vacation at
places they went, drink the wine they can affort, etc.

How about Dad?

You got it. I want to proof to my Dad that I was
doing the 'right' thing all of this while.

There are just so many other people that I want
to proof. But I think, the most important person that
I want to proof to was... ME.

I want to proof to myself that despite my background,
I CHAN still do it.

I think that purpose is strong enough to move me
to quit my job that time.


"So, what's your purpose?"

You have to ask yourself why you're doing this –
trying to make money online. Trust me, without
a good motivator like a purpose, you can't go far.

Each time you get kick dirt in your face, just
remember your purpose. Then, you'll 'fight' back
the whatever obtactles that comes along your way.

I think a stronger message I want to pass to you is..

"YOU NEED TO HAVE A COMPELLING REASON TO BE
SUCCESSFUL ONLINE."

There. You have it.

Is there any other lessons I've missed out?

I think there's another one.

The internet is not bias. It doesn't care how old
you are, where you from, what's your academic education
level, who you mix with, what's your race, etc. Anyone
can make money online. So I think you should take
advantage of this if you think that you have a
"weakness" in the offline world now.


I've spent more than an hour to write this and the
last thing I want to do is to throw a sales pitch for
you to buy my product. All I want is that you get the
lessons out of this post. But if you think you need
a short cut to online success without going through
what I've experienced, email to me at
support@youchandoit.com for a product recommendation.

Lastly, if you have any comment and feedback, feel
free to leave one at this end of this post. Or, if i's
private, shoot it to me at support@youchandoit.com
with Subject: Sunday Email – Part III.

You "Chan" Do It!

-Patric Chan
www.YouChanDoIt.com




-----------

2 Sales Only

2 days ago, I've announced the offer
for those interested to buy the
resale rights of Profit Loop System
Advance Email Marketing Course.

Just in case if you have missed that,
the email is attached below.

**Easy Installment Payment Available**

The 3-month easy installment plan
is now available... and it'll only takes
you 2 sales A MONTH to start making profit!

After that, you'll rip 100% pure profit
into your pocket without any royalty fee.

Read the email below.

-Patric Chan


------------------------------

Hi Friend,

I've been a big fan of resale rights
lately. If you got the 'correct' resale
rights product to sell, it's like
having the 'license to print money'.

One of the home run resale rights
products I've bought last time was the
Profit Loop System Advance Email
Marketing. And now...

You can have that as well for a portion
of the price I've willingly paid!

On top of that, I'm offering an unbelievable
bonus for the first 15 orders.

Here's the extra mile that I'm going to
do... I'll co-create a brand new product with
you and you can name it anything you want.

Basically, it's YOURS.

And you'll put your name on it as the
product co-creator.

But this bonus is open for the first
10 customers only because it's very
time-driven for me to fulfill.

Go to:

http://www.automateinternetmarketing.com/emailloop/10only.html

You "Chan" Do It!

-Patric Chan

P.S: You should know that I wouldn't be
endorsing this resale rights to you unless it's
already proven to be a money-maker. This
COULD BE your opportunity to sell a medium
high-ticket product and make a lot money without
cracking your brain to create one.

http://www.automateinternetmarketing.com/emailloop/10only.html



---

Sunday, October 08, 2006

The Sunday Email - Part 2

Last week, I wrote a post called the
"Sunday Email". If you have missed it,
you can read it below.

I'm going to write the Part 2 today.

Here's an interesting quote I want you
to ponder...

"It's like the Wizard of Oz. We're looking
for a wizard seeking a heart, a brain and
courage, and the wizard says you already
have these things. All you need to do is to
use it. When you believe in your great
indomitable self, then all things are
possible." – Marva Collins

We keep on seeking for the magic pill.
I mean, I can still remember when I first
get started out to build my online business
back in 2003 – I was seeking for the
'magic pill'.

Did I found it?

Kinda. And it took me about 3 months
to find out that...

I need to build a mailing list.

If you didn't know that, this tip itself
is worth your subscription to my newsletter
or reading this blog today.

But for those who knew, it's ain't no secret
to them.

So we seek the next 'secret' of how to
build a list, magically.

What's the answer you'll get?

I'll tell you...

Use the conventional ways that have been
proven to work.


You see, the main reason why the veteran
internet marketers keep on making more money
each year is because they focus on MASTERING
the basics. If they have found what were proven
to work for them successfully, all they need
to do is to figure out how to enhance them.

Look at Microsoft Windows.

How many upgrade versions they already
have since the day it was introduced? I
lost count. The keyword here is, "Upgrade".

They don't stop selling "Windows" and
come up with a new software thatthey
think will be successful in the market.

They ride on what have already been successful
and improve it.

So if we don'taccept this fact, we'll
continue to seek the "Wizard of Oz" for the
ultimate secret of internet success.

But... it's already in front of you.

Until I take action of what I know, I
don't think I'm ready to consume the new
stuff into my brain to process for profit.

I'm not asking you to stop buying products
online. Hey, I'll keep on recommending
new products for you to buy and I don't
mind telling that to you openly. In fact,
I'll be developing more courses in the future
for you because I know it'll help you to be
more profitable on the internet.

What I want to stress to you is that, MASTER
what have been proven to work for you.


The next topic I want to address is about
giving value to your visitors/subscribers by
offering free gifts.


If you want to give a free gift to them,
make sure it's something worthy.

I can understand that some of these free
gifts are use as 'viral tools' to promote the
'real' product. That's fine and I think that's
a good tactic. I do that as well.

But if you want to do that, I'll suggest that
you'll give real content in your free gift
because it'll backfire if it's just another bad
sales pitch for the product you're trying to sell.

And please, do not underestimate your
subscriber/visitor's intelligence. Don't say
your free gift worth $197 when it can be
downloaded on the internet for free. That's
just plain stupid and... insulting.

End of the day, I still think that...

"Honesty is the best policy".

The idea to make this tactic effectively is
to have a lot of good content in your free gift
that it builds your credibility as a great
product creator. Then once you sell your
'real' product, it'll automatically be assumed
that it's a great product.

They'll go thinking,

"If the free product has so much value in it,
I bet that the paid product must be many
times better."



Speaking of gifts, Detlev Reimer, an internet
friend of mine, is giving away his software,
Promo Buddy for free. He used to sell that
previously for $67 (I think) but he's giving it
away for free right now.

The honest truth why he's doing so is
because he wants to build his list again.

You can download it at:

http://www.internetmarketing-tactics.com/recommends/detlev

So why am I doing this?

There are several reasons to that.

The first one -- Detlev was the person who
believed in me when I first started my
internet marketing 'career'. I think... it
touches my heart for that. Detlev, thanks.

The other reason is that, the software is
indeed a useful software.

And finally, he'll have an offer for you
to buy his other products at the "Thank-you"
page. If you decide to order those, I'll
make affiliate commission for recommending
this. If you do't buy, that's fine. Just
use the software for free.


Re: Keep your words

You'll probably heard of the term "firesale"
before. This is a product promotion that
have a certain timeframe for you to order.

If you miss the dateline, you won't be
able to order it anymore. If you can, then
you might have to pay for an increased price.

This applies to certain product launch as well.

Now – if you decide to use this 'urgency
creation' marketing tactic, make sure you
stick to your words.

Let's be honest. If you said you're going to
sell 100 copies but end up selling 150 copies,
you're not going to get 'caught' right?

You have a valid point.

But if you ever get 'caught', don't expect
to pull-off the 'urgency creation' tactic again.

It'll sound really cheesy.

And don't forget that you'll lose your
credibility to your joint venture partners
and affiliates as well. That's the worst thing
that can happen because you'll need them
again for future product promotions.


Re: How to make money from Adsense

If you're totally new to the word "Adsense",
it's all explained at Google's site,
www.google.com/adsense

There are all kind of tools and courses
related to making money from Adsense.

But before you jump on this bandwagon,
I want you to understand that Adsense is just
another type of an internet business model.

It's not the same as building a mailing list
or creating an info-product to sell.

You don't do joint ventures to make
money from Adsense.

You'll spend most of your time to understand
how does the search engine works.

And with all kind of promises thrown to you,
note that it takes a lot of time and effort
to make money from Google Adsense Program.

That's the ugly part.

The beautiful part is, you can still make
money from Google Adsense.

Don't buy hope. Don't buy a magic pill.

Keep in mind – It takes effort and time
to achieve success with Adsense. And, it
can be very boring.

But it's worth doing it. Until today, I'm
still making money from Google Adsense
on auto-pilot.

The main thing you need to know about
making money in this business model is
finding ways how to get high ranking
in the search engines.

I'll be making a 'farewell sale' for my
Adsense course, The Publishing Business
Secrets. Once the 63 sets are all gone, they
are gone. If you want to grab the last
few copies, see:

http://www.publishingbusinesssecrets.com


Finally, I want to end by letting you know
another secret about building a mailing list...
you'll have new subscribers and subscribers
that will unsubscribe from your list.

This means, as much as growing your list is
important, maintaining a list is a MUST. And
to maintain your list is to understand why
they subscribe, what they want and giving
them what they want.

Enjoy your Sunday.

You "Chan" Do It!

-Patric Chan

P.S: I'm currently teaching hundreds of
people how to build a profitable online business
step-by-step, from A-Z in a complete system at:
www.youchandoit.com/home.html


-----
To webmasters/publishers:
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Better still,
email to me first at support@youchandoit.com so that I can
include your affiliate link at the signature file. This way, you
can earn income for publishing this article.
-----

Sunday, October 01, 2006

The Sunday Email

It's been such a long time since I have a
wonderful weekend.

I'm going to write a story for you to read...
a true one... with a lesson to it. Now, either
you'll pick up a value out of it or not, I
have no clue because I want you to 'feel' it.

If you want to skip this and head down to
some marketing tips I have to share, just
scroll several paragraphs down. You'll see it.

As I was saying earlier... I'm having such
a wonderful weekend.

You see, I've just bought a new mobile phone
that can download emails by using the 3G
technology. So whenever I was away from my
laptop, I CAN STILL check my emails. If they're
important, I can even reply them instantly.

The MAIN REASON why I'm always in front
of my computer is because I can't stop to check
emails – Sounds crazy, but it has become
a bad habit of mine ... to download emails
as often as each hour!

"Is my customers emailing to me about their
download link?"

"Did I make a few sales 15 minutes ago?"

"What new offer is coming up from my competitors?"

"Did someone just send a testimonial to me?"

"Did someone just emailed a complain over?"

"Did my JV partners reply yet?"

"Is my subscriber replying to my emails?"

Trust me – there are tons of issues that emails
can bring.

It has become a habit. A not-so-good one, I'll say.

So now you can imagine – with this new mobile
phone of mine, I'm no longer worried of not
reading any 'important' emails. I can be sipping
a coffee far away or watching a movie in the cinema
without worries. That WAS A GREAT relieve.

Then, I bought a PSP game console 3 days ago.

I don't have to explain what happened next, do I?

I'm having fun playing it. Time flies especially
when you're having fun.

In fact, I wasn't 'working' much since last week.

Suddenly, I got worried. Darn. I need to
get back on track!

"Hold on, bucko."

"What track?" I asked myself.

The never-ending working track.

The thing is... we get caught with our work so
much, we didn't realize what's going on. I'm sorry,
I shouldn't be using the word 'we' because maybe,
I'm the only person foolishly experiencing this.

So this leads me to the question of...

"What's the purpose of working so hard
to make money online in the first place?"

So that you can have time to play PSP games.
I means, that's my case. Of course, that's being
'symbolic'.

The thing is... it'll never end. You gotta control
yourself and smell the roses, once in a while.

Making money online is important. No deny to that.
But you can always make money and still, have
a stress-free life.


"Sucks. My competitor has just launched a
new product to sell online."


You know, you and me subscribed to tons of
mailing lists. God knows if I beat you to
having more list subscriptions or not.

Even if you don't have a competitor yet... you'll
receive new offers of products to buy.

And you know how many of them. You see, I'm
not going to hide the fact that we receive a lot
of sales pitch everyday from our emails.

Is there anything wrong with that?

Nope. I've volunteered to subscribe and always
looking forward to read the sales offer because
I can improve myself.

Are they good? Yeah... but most of them are just
the same, good ol' stuff. Bla, bla, bla... bla,
bla, bla.

I know I'm just shooting myself in the foot by
saying this because I'll be sending offers to
you in the future. But hey, someone got to be
honest here, right? But one thing for sure -- I'm
only interested in sending offers out that
will provide great values for you.

If you buy, great! Thank you very much for
your support. I truly appreciate your purchase.
Really. I really do.

But if you don't buy, that's fine too because I was
not able to offer the value that you want. Secondly,
I don't want to rely my income from sending
offers to my list only. I rather focus on having
multiple internet income streams and some offline
business ventures such as real estate, etc.


So what's the deal here?

Let them do whatever they want to do. You
just take care what you want to achieve. Period.

And stick to it!

If my competitors are going to launch a new
product, that's awesome. I might even
promote or order their products. The thing is --
The real fact is -- It's not going to effect my
income. I'll still be making the same amount
of money I've made last month, plus minus.

Sure, they'll make more than me. But... who cares!

Ok. Sounds like a loser talk or trying to console
myself that the competition is too stiff? That would
be childish of me to think that way. Honestly, I
really can't be bothered. It's not about the feeling
of 'losing' but having an 'abundance' mindset.

Now the word 'abundance' carries a strong
weight. I mean, yes to me.

You see, I'm developing a new internet marketing
course at this moment of time. It's going to
take a while to be completed and most of my
competitors will beat me to it. That's ok because
everything is... abundance.

At the same time, I'm building more Adsense sites
to have additional source of internet incomes.

*Note*: To learn how to make money from Google
Adsense, go to http://www.publishingbusinesssecrets.com


And... I'm researching new affiliate programs to
promote and setting up Adwords campaigns
from Monday to Friday that will give me
more multiple internet income streams WITHOUT,
competing for the same "internet marketing" pie.

Hint: There are only 2 reasons why an
internet marketing guru emails a lot of times
to their list: i) They're very passionate to help
you and I've seen a lot of these good people. If
you're one of them reading this, you'll know I'm
referring to you, my friend. ii) That's their main
income online and I've seen a lot of these people too.


So what are the lessons here?

You figure them out, this round.

If you can't think of any, drop me an email at
support@youchandoit.com and I'll tell you.


Now let's talk about today's marketing tip.

In general, most marketers will advice to avoid sending
out an email to your list on Sundays. But the truth is,
there's no general rule to it. Some of the marketers
are preaching that because that's what they hear from
another marketer who truly run a test on his own list
to determine the truth. And it works for him.

End of the day, it all zoom-in to testing.

Each list has different characteristics. Your list
have different characteristics than mine.

For instance, I know that most of my subscribers
don't like to go to a 'squeeze page'. My sales
will drop. Sales will increase if I'm sending them
directly to a full-blown salesletter.

Testing is one thing but positioning it is another story.

Speaking of story... convey your marketing
messages in a way how a story is being told.


See, I might not have gotten you to read today's
post if it wasn't a story. I mean, it's such a beautiful
Sunday – The LAST THING that any man or woman
wants to do on their Sunday time is to 'work' or
read business-related emails.

Side note: You might be downloading this email on
Monday. So the example above is for those who is
reading on Sunday.

But reading a story is different than reading a
dull business article.

A story can be entertaining... interesting...
or to the extend, attractive. Sometimes, they are
fun too.

But most importantly-- give value in your story.
People want to get something in return after
reading it. If you're in the 'teaching' niche, they
should learn something new from your story.

In writing sales copy or marketing messages, I highly
suggest that you write it as personal as possible
to create a bonding relationship. The main reason is...
a personal note will always be more interesting.
You would be excited to read a personal message from your
friend compared to a non-personal message from the CEO
of your credit card company, right? An article
is normally bored irregardless that it's packed with
good content. I said bored, not useless.

Now... if you're writing a personal note that
they can learn something as well after reading it,
they,ll be happy and smarter!

How good is that? A personal-touch article.

Being personal in written text can be shined
in many ways.

For instance, speak up what you have in your mind.
Be who you are because it's you that your
prospect is 'buying'. They are investing in you
to listen to what you have to recommend.

Add in your personal touch. I have an example but
this is not the best one to give and it won't apply
to everyone:

You'll notice that there are several grammatical
errors in this post. I;m not doing this on purpose
but I'm leaving it as it is to let my readers
know that this is from me. It's ME.

Ok. Have a superb Sunday. (smile)

You "Chan" Do It!

-Patric Chan

P.S: I'm currently teaching hundreds of
people how to build a profitable online business
step-by-step, from A-Z in a complete system at:
www.youchandoit.com/home.html


-----
To webmasters/publishers:
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Better still,
email to me first at support@youchandoit.com so that I can
include your affiliate link at the signature file. This way, you
can earn income for publishing this article.
-----