Some Valuable Information To Sell Online
You have been exposed by marketers telling you
to find an online market that you can sell in.
Don't get it all too confusing. Remove all
of the mumbo jumbo stuff that they're trying to
fit in your brain.
In a simple way to understand, it's just as
defined as finding a potential market for an
information product to sell.
This IS the early stage of the most important
task of all because if you haven't got a
buying market, why develop the product?
The stronger the market the better chance you
have to make money in it. Common sense.
Somehow, I think I'm stepping ahead of the
success tips I'm sharing today.
We're not interested about selling products.
I mean, I'm not interested about selling any
types of products but just info-products.
They could be:
• electronic books (e-books)
• multimedia CD-ROM
• software
• computer games
• spreadsheets and formulas
• music (MP3's, etc)
But whatever format it is in, it doesn't matter.
What's matter is THE CONTENT in it.
Wait. Actually, it does matters depending
on the medium. A lot.
Different types of formats or mediums can
demand different kind of selling price.
The majority of Internet users now access
information free of charge and this is going
to be a difficult attitude to change unless…
You're able to PERSUADE the customer
on paying you to get what they want instantly.
The 'trick' is in the power of words. So if
you're not good with persuasive words, you
better get up and start picking up some
good copywriting skill.
When selling anything, paint a picture of the
benefits and use of your product WITH WORDS.
Trust me, you can create amazing stuff
with just words.
As said earlier, free information is everywhere.
But if you want to get your customer's money,
it's YOUR JOB to focus on the 'exchange value'.
What are they getting in return for giving
their money to you?
Figure that out and you'll be a rich person.
All smart marketers spend time to do that.
I don't think they focus on how to sell
their product. A smart marketer will find ways
how to present his product to the prospect
who is LOOKING FOR THAT PRODUCT.
In fact, figure out how your value can
worth many times fold for the money value
that you’re asking in return.
Once you've determined if there's a market, you
can safely begin developing your information
product to sell. Again, I want to remind you that
developing a product is not focused on
writing an ebook or creating a software.
It's focused on what value you're going to
give to your customer.
So, what's this value I'm talking about?
Well for a start, value can be anything as
long as it's valuable to the person.
I'm not trying to be funny but that's the
definition of 'value'.
It could be entertainment, solutions, giving
happiness, etc.
Example, selling a game doesn't solve a
real problem. But the value that the customer
sees is how he is going to have so much fun by
exchanging his money with the value you’re
wiling to exchange.
In a nutshell, creating information products is
done by determining what the focus and benefit
of your information product will have.
It's good if you're an expert in the product
that you're creating but you don't have to be
one if you are not!
Ha. What a relief, eh?
Here's a simple tip to create product without
using your own expertise (Because you don't have):
Simply ask 10 experts to contribute to your ebook
or manual with a 10 or 20 pages of content!
Wham. You get a 100 – 200 pages of a
new ebook to sell now.
Of course, it's easier said than done.
If you're going to try that in the internet marketing
niche, I think you might need to work very hard.
But OUTSIDE of that niche, I think it's relatively
easy to achieve.
Get 10 book authors of love and dating topic
to contribute in your book.
And there you have it... you're the "author" of
"Underground Dating Tips Revealed" ebook.
Why would they agree to do this free for you?
Because at the end of their content contribution,
you'll include a link back to their web site
or information how the reader can get in
touch with them. It's free publicity for them
to be in your book. The more copies you sell,
the more exposure they will get.
But that's an old idea. Been used hundreds
of times.
Come up with new creative ideas!
The ability to think in practical but creative
and original ways is available to everyone.
I don't know how you are going to
come up with ideas. It could be while doing
something completely unrelated to your
business such as walking, gardening, taking
the shower or playing your kids. Honestly,
I don't really care how you are going to come up
with ideas but what's important is YOU MUST
have creative ideas to create an info-product
that sells like hot cakes.
Well, if you have a list of subscribers or
customers, ask them for their ideas. It's free.
Then, create your own info-product.
Developing your information product means
creating a package that delivers to your targeted
audience that will produce the results you
claimed, right?
Make sure you stick to that.
Guess what – As much as the content is
important, you better make sure it comes with
good packaging and the delivering mechanism
with your information product.
An ebook can be sold for $27. But for the
same ebook's content, it can be sold for $97
if they're in printed text books, videos and
audio CD's. Interesting, huh?
There isn't any other types of products that can
be produced with the incredible mark-up profit
and provide astonishing value for the buyers.
Why?
Perceived value, my friend.
"Perceived value" is simply the value placed on
the 'end results' or primary benefit your end users
attach to your products.
Your development costs are usually low
compared to the perceived value and actual
cost of developing and packaging your product.
On the Internet, you're packaging costs are
actually ZERO. And your profits, LARGE.
Normally, your real cost is TIME AND EFFORT.
Do you have those two?
Time and effort. Good.
What is it exactly your customers are buying?
Are they buying the paper and ink the course
was written on? Or the plastic cassette tape the
recording was on?
Of course not. Duh. What they wanted and
what they bought were the results they hoped to
attain from having the access to your
private and exclusive information.
I like to end with this...
"People buy our products and services for their
reasons, not ours."
If you like what you have read, please post
your comment below?
Thanks.
You "Chan" Do It!
Patric Chan
The "Chan" Do Internet
Success System
http://www.youchandoit.com
------------------------------
To webmasters/publishers:
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Better still,
email to me first at support@youchandoit.com so that I can
include your affiliate link at the signature file. This way, you
can earn income for publishing this article.
------------------------------
to find an online market that you can sell in.
Don't get it all too confusing. Remove all
of the mumbo jumbo stuff that they're trying to
fit in your brain.
In a simple way to understand, it's just as
defined as finding a potential market for an
information product to sell.
This IS the early stage of the most important
task of all because if you haven't got a
buying market, why develop the product?
The stronger the market the better chance you
have to make money in it. Common sense.
Somehow, I think I'm stepping ahead of the
success tips I'm sharing today.
We're not interested about selling products.
I mean, I'm not interested about selling any
types of products but just info-products.
They could be:
• electronic books (e-books)
• multimedia CD-ROM
• software
• computer games
• spreadsheets and formulas
• music (MP3's, etc)
But whatever format it is in, it doesn't matter.
What's matter is THE CONTENT in it.
Wait. Actually, it does matters depending
on the medium. A lot.
Different types of formats or mediums can
demand different kind of selling price.
The majority of Internet users now access
information free of charge and this is going
to be a difficult attitude to change unless…
You're able to PERSUADE the customer
on paying you to get what they want instantly.
The 'trick' is in the power of words. So if
you're not good with persuasive words, you
better get up and start picking up some
good copywriting skill.
When selling anything, paint a picture of the
benefits and use of your product WITH WORDS.
Trust me, you can create amazing stuff
with just words.
As said earlier, free information is everywhere.
But if you want to get your customer's money,
it's YOUR JOB to focus on the 'exchange value'.
What are they getting in return for giving
their money to you?
Figure that out and you'll be a rich person.
All smart marketers spend time to do that.
I don't think they focus on how to sell
their product. A smart marketer will find ways
how to present his product to the prospect
who is LOOKING FOR THAT PRODUCT.
In fact, figure out how your value can
worth many times fold for the money value
that you’re asking in return.
Once you've determined if there's a market, you
can safely begin developing your information
product to sell. Again, I want to remind you that
developing a product is not focused on
writing an ebook or creating a software.
It's focused on what value you're going to
give to your customer.
So, what's this value I'm talking about?
Well for a start, value can be anything as
long as it's valuable to the person.
I'm not trying to be funny but that's the
definition of 'value'.
It could be entertainment, solutions, giving
happiness, etc.
Example, selling a game doesn't solve a
real problem. But the value that the customer
sees is how he is going to have so much fun by
exchanging his money with the value you’re
wiling to exchange.
In a nutshell, creating information products is
done by determining what the focus and benefit
of your information product will have.
It's good if you're an expert in the product
that you're creating but you don't have to be
one if you are not!
Ha. What a relief, eh?
Here's a simple tip to create product without
using your own expertise (Because you don't have):
Simply ask 10 experts to contribute to your ebook
or manual with a 10 or 20 pages of content!
Wham. You get a 100 – 200 pages of a
new ebook to sell now.
Of course, it's easier said than done.
If you're going to try that in the internet marketing
niche, I think you might need to work very hard.
But OUTSIDE of that niche, I think it's relatively
easy to achieve.
Get 10 book authors of love and dating topic
to contribute in your book.
And there you have it... you're the "author" of
"Underground Dating Tips Revealed" ebook.
Why would they agree to do this free for you?
Because at the end of their content contribution,
you'll include a link back to their web site
or information how the reader can get in
touch with them. It's free publicity for them
to be in your book. The more copies you sell,
the more exposure they will get.
But that's an old idea. Been used hundreds
of times.
Come up with new creative ideas!
The ability to think in practical but creative
and original ways is available to everyone.
I don't know how you are going to
come up with ideas. It could be while doing
something completely unrelated to your
business such as walking, gardening, taking
the shower or playing your kids. Honestly,
I don't really care how you are going to come up
with ideas but what's important is YOU MUST
have creative ideas to create an info-product
that sells like hot cakes.
Well, if you have a list of subscribers or
customers, ask them for their ideas. It's free.
Then, create your own info-product.
Developing your information product means
creating a package that delivers to your targeted
audience that will produce the results you
claimed, right?
Make sure you stick to that.
Guess what – As much as the content is
important, you better make sure it comes with
good packaging and the delivering mechanism
with your information product.
An ebook can be sold for $27. But for the
same ebook's content, it can be sold for $97
if they're in printed text books, videos and
audio CD's. Interesting, huh?
There isn't any other types of products that can
be produced with the incredible mark-up profit
and provide astonishing value for the buyers.
Why?
Perceived value, my friend.
"Perceived value" is simply the value placed on
the 'end results' or primary benefit your end users
attach to your products.
Your development costs are usually low
compared to the perceived value and actual
cost of developing and packaging your product.
On the Internet, you're packaging costs are
actually ZERO. And your profits, LARGE.
Normally, your real cost is TIME AND EFFORT.
Do you have those two?
Time and effort. Good.
What is it exactly your customers are buying?
Are they buying the paper and ink the course
was written on? Or the plastic cassette tape the
recording was on?
Of course not. Duh. What they wanted and
what they bought were the results they hoped to
attain from having the access to your
private and exclusive information.
I like to end with this...
"People buy our products and services for their
reasons, not ours."
If you like what you have read, please post
your comment below?
Thanks.
You "Chan" Do It!
Patric Chan
The "Chan" Do Internet
Success System
http://www.youchandoit.com
------------------------------
To webmasters/publishers:
You now have permission to reprint this article on your
web site or in your e-zine as long as it is not edited and you
will kindly leave the signature with the article. Better still,
email to me first at support@youchandoit.com so that I can
include your affiliate link at the signature file. This way, you
can earn income for publishing this article.
------------------------------






