Sunday Email Part 31

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com/

So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.

One more thing-- it'll offend marketers. I hope you're not the one.

Since I didn't manage to write a Sunday Email last week, I'm including 2 issues today.

Re: The Guru Bashing Syndrome

Last week, I came across a webpage bashing another internet marketing guru. It was nasty.

But what annoys me the most is this-- if he is IN the guru circle, he wouldn't be bashing left and right but chit-chatting with them happily on MSN Messenger. As you can see, this statement alone shows how bias is the people who are bashing the gurus because they're not getting a piece of the 'guru deal' pie.

My point is simple – he's probably frustrated, over-spent and did not get any result. Now I sound like a jerk for not being sympathetic. If you think that way, I won't bother to change your mindset because I use to think that way too. It took me months to overcome. I'm more concern to shade some light of truth and when you become a guru (or if you're one), you'll understand my point clearer.

When people fail to make money online, they'll look for excuses. We can tell others that's not true but we cannot hide the truth from ourselves. Yeah, tell me that's not true.

You see, guru-bashing is 'fun' because it's easy to attract others to agree with you because there is MORE PEOPLE WHO FAILED THAN SUCCEED. Isn't that an ironic fact when everyone seems to be claiming how much money they're making online. :-)

If you happen to see 'guru bashers', let me suggest that you don't get too involve with them because the gurus are still happily making money online regardless of being bashed or not. When they say, 'the days of gurus are over", there are just as many new gurus coming up. So I really couldn't grasp why it's going to be over.

Here's the interesting part – those who are bashing, are probably buying the gurus products. I rest my case.

The fact is, learning how to be a guru (to be one of them) is far more profitable than trying to get rid of them.

So be nice to them.

On a contradictory, there are smart marketers who know how to take advantage of this 'opportunity'. They are not bashing because they don't like gurus – they are using it as a hook to sell their products like gangbusters.

It goes something like this...

I'm not a guru. Guru pisses me off. I got some super underground secrets. Now I'm going to share with you for X dollar (somewhere below $100) because we both don't like gurus. Let's kill'em.

Smart move. People bite the hook expecting to find something new. And guess what, the gurus are promoting their product. Well, I know this because I've met these smart marketers at exclusive parties where gurus hang out together. Go figure.

Last thing I have to say is this, I haven't met a guru who does not make real money online. So the next time you see someone bashing a guru, ask him if he's bashing a real guru or wannabe. Don't get them mix up because it's 2 different animals. :-)

"Oh no! I'm being sold by you!"

Copywriting is the ultimate sales machine for your internet business. Nothing matches that, NOTHING. For proof's sake, all highly successful internet marketing product launches use salesletters. My best selling product uses a salesletter to sell. Doesn't that tells you something?

I know copywriting, that's why I can engage you to read this boring rant and you'll end up learning a couple of new cool things at the end.

Last week, I've extracted 30 minutes of Alan Forrest Smith's Copywriting Masterclass workshop. It's from DVD 1, basic techniques of copywriting at www.youchandoit.com/alancopy.

100% pure content. And those watching the video will be given an opportunity to get the complete Copywriting Masterclass DVD set, which include the Advertising Masterclass DVD worth $997 as a free bonus.

Go watch it- if you haven't. Get the DVD course if you can afford because it'll pay off by itself. I'll give you 60 days money back guarantee if you can't write a salesletter after gaining Alan's techniques and knowledge. And you get to keep two of the DVD sets. That's how confident I am.

"You said you're giving free content but you're selling to me Patric! I'm so dissapointed with you." one guy wrote to me.

Dude – isn't the 30 minutes video with no sales pitch is 100% content? If that's not living the words I've said, I don't know what will.

Here's my reply, diplomatically:

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"Thank you for your feedback. If you happen to watch the free 30 minutes video, chances are, you'll get a lot of good information.

I know this to be true because I've personally watch it first.

Here's the url again, www.youchandoit.com/alancopy.

Regarding the offer, I do apologize if it's being misinterpreted. You see, Alan's live Copywriters Masterclass sells for $5,000 per seat and it's being held in UK. Many are unable to attend the workshop, even if they wish to.

So I'm making the DVDs available at a fraction of the workshop's fee for those who see the value in them. Besides, I truly think and feel that if someone can learn from Alan's copywriting techniques, he'll be able to make more money online- more than what he invested in the DVDs.

On top of that, I'm adding the DVD's for Advertising Masterclass for free- this is the same workshop that attendees paid $7,875 USD to attend.

I really think that I'm adding value by making this offer available to my subscribers and customers.

And if it happens that they don't want to buy, that's totally alright. I'm still keeping up with my promise to offer the 30 minutes of solid copywriting video content.

I hope this explains your concern and it'll strengthen our relationship.

Thank you."

-Patric

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And if it's wrong for me to sell, then I guess it's pointless why I serve in the first place. I serve to get paid. You get value, I get paid. If this agreement does not fits you, then look for other marketers that have better agreements. I'm not sure you'll find any soon.

It's hard when someone is just trying to look for a hole in a shining armor.

Whenever I send out an email to my subscribers, there's only one thought – does this email add value to them? If not, scrap it.

The value comes in 2 forms- it's either free content or a product recommendation to buy.

And I would encourage you to do the same with your subscribers. Give valuable content for free that are helpful and in return, you'll be paid. Promote a product because you're adding value, not because it pays your bill.

Here's the thing – you'll be sold in whichever list you're subscribed to. If you can't live with that, just unsubscribe. You're not 'force' to read because you have total control of your email subscription. If you don't like me or the things I've sent to you, just unsubscribe. If you do like, I truly appreciate that and THANK YOU. Please read every single email I send to you and leave a comment at my blog so that I know you're 'there'.

I think what's important is balance. A marketer should have both in his emails-- promotions and free content. But then again, I've subscribed to lists that always send promotions to me because I like buying their recommendations. That IS the value. So, where am I? Yeah, balance. It's your own preference buddy.

Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)

And yeah, sometimes it upsets the reader because the truth can be... hurtful.

-Patric Chan


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Free 30 minutes video from Alan's copywriting workshop

I got Alan's permission to extract the video from his copywriting workshop so that you can watch it for free...

http://www.youchandoit.com/alancopy

He charges a few thousand dollars to attend his copywriting training so 'squeezing' out his content for free would worth something.

You "Chan" Do It!

Patric Chan

P.S: There's a link at the video to explain who's Alan.


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Overlooked, underestimated.

Overlooked, underestimated.

Print command.

That's just a fancy name for copywriting but
it actually means that way.

Don't tell me it doesn't work anymore because
people are doing videos nowadays. If you say
that to million-dollar copywriting experts
like Alan Forrest Smith, Michel Fortin,
Brian Keith Voiles, Jo Han Mok, Dan Kennedy,
Eben Pagan, etc – I think they'll give you
a stare in your face.

Although videos are great and some copies
are already integrating videos with them, BUT
print copies ALWAYS WORK. Videos might work
but copies ALWAYS WORK. On top of that,
copies work in all sort of marketing mediums
from postcards to advertisements in Reader's
Digest or Men's Health. Here's how I define
a great copy – IT COMMANDS YOUR READER TO
TAKE ACTION.

Other main factors that separate a normal copy
and a 'million dollar copy' should be...

* The copy creates appropriate expectations
of result in the reader. It highlights every
benefit, while never exaggerating or
misleading - even by omission. It also never
leaves the reader feeling manipulated,
whether they order or not.

* It increases the likelihood that the
prospect will not only use the product, but
use it correctly and get the results they're
looking for.

* It doesn't call attention to itself. It
communicates with the prospect without them
thinking about anything but the product and
what it will do for them.

* It's more powerful every time you read it.

* Instead of just trying to provoke emotional
reactions, it creates an experience that
engages real prospects. When this is done
correctly, the reader feels as though they're
interacting with the copy and the benefits
of the product while they're still reading
your letter. Experience.

* It doesn't start with the letter or end
with the order. It begins with the way the
prospect talks internally, and sets the
stage for any communication that follows the
purchase.

* It's part of the customer's experience with
your product and your company.

Put in its shortest form:

A "Million Dollar Copy" starts in exactly
the same place as the prospect, and guides
them through a positive experience that
makes your product a necessity in their mind
– making them 'see' why they must have your
product because for the fact, it'll give
them the result they're seeking.

Most thought that only the "Masters" can
produce this kind of million-dollar copy.

This belief is probably the single biggest
obstacle to you producing the kind of copy
that can make you rich.

Good technical skills and an understanding
of advanced techniques can certainly improve
your conversion rate, but they are far from
the most important element of producing
effective, million-dollar copy. And anyone
who's produced that kind of copy knows it.

Nearly anyone can produce million-dollar
copy, if they're willing to learn a few things
that really are critical to the process.

Yes, even you. And it'll make you rich because
what you'll have is the 'print command' mastery.

If you've find value in this quick article,
please leave a Comment or feedback? Needless
to say, I will definitely appreciate it because
I read all Comments personally and gotten
the chance to know you at the same time. :-)

Sunday Email Part 30

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at www.sundayemail.com

So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.

One more thing-- it'll offend marketers. I hope you're not the one.

Re: What's Your Number? I'll Call You Next Week

Last week, I was at an internet marketing seminar as a guest because it was organized by a very close friend of mine.

There was one speaker who was delivering an excellent 2-hour presentation on how to make money online by selling info-products. Although it's nothing 'new' to me, but I think it was very informative, especially for those new to the game. He shows how he's doing it and how his other students are profiting from this business model.

At the end of the presentation, he got a standing ovation and he was crowded with the attendees at the back of the room!

As with all speakers, he does offers a program after his presentation which is actually a coaching program for those who wants to continue further education with him. In my opinion, a speaker that DOES offers a program after presentation is a responsible marketer and adding more value to the attendees because it's impossible to teach EVERYTHING in 2 hours.

After waiting for the dust to settle, I approached and congratulated him for his awesome presentation.

And then I couldn't help but popped up this question...

"How was the sales of your coaching program at the back?"

He replied, "Well, I got one signup."

ONE!

I was shock, to say the least. Of course, I didn't show that kind of expression in front of him but just nod.

Then I follow with this question (I couldn't help to satisfy my curiosity)...

"Do you know why? I mean, did you ask why they didn't take it up?"

He answered, "Most of them said they'll call me when they're ready. I know for sure it has nothing to do with the financial aspect because they said the price's affordable and besides, the organizer offers installment plan. I guess they're not ready because they have other things on their mind. Oh well, I'll help them when they call me later on."

I couldn't help to feel a little bit ticked when he used the word, 'help'. So I said this to him this–

"I see. Well, if your objective is to help them, then you should get them to signup right on the spot with you and not wait till they call because they'll never do.
Sorry to be blunt, but you'll never help them that way. I'm not saying this to brag, but I've spoken in 12 countries about internet marketing and the human behavior that I've seen are all the same regardless if they're Asians, Americans, English or Australians. If you don't get them to take the first step today, do you think they'll really think about it when they get home or taking a shower? There is NO WAY how YOU CAN HELP THEM if you're going to wait."

Most who don't make money, did not fail.

They never got started. Never got started to learn or to take action.

And that is the SAD PART.

For instance, I'm very sure that whatever of content the speaker had presented that day,it will never get to the stage of implementation except for a few folks.

And whoever said to him that they'll think about his coaching program will most likely never think about it. There could be many reasons but the most dangerous one is because of the 'I-got-everything-under-control' ego.

Like, I will learn about selling info-products when I can get my current darn site to get traffic. That's a good way to think but the problem is, who knows whether you're doing the right thing or not in the first place.

The other reason why someone never gets started to learn or take action is because he needs to 'research'. Like, maybe there's better program that teaches about info-product marketing. I'm sure there is out there – BUT WHAT'S THE POINT? If you have found what you're looking for and all the facts are on your side, TAKE ACTION. Learn more along the way.

The final reason why "I'll call you" or "I'll do it later" is because of insecurity. Like, I don't know this will work or not. First, validate to see if it works for others or not. If it does, it'll probably work for you.

YOU'LL NEVER KNOW IF IT WORKS OR NOT IF YOU DON'T DO IT. And that's a guarantee. When you do it, you'll be out of your comfort zone and you don't have any other choice but to learn what you don't know. Besides, the more you don't understand or feel comfy, the stronger reason you got to do it because it'll worth your time to learn or discover something new.

Sometimes, I make decisions based on intuitive. Just like when I first started writing Sunday Emails. Who can think that rambling rants with grammar errors like these get read and now it's already issue #30, running for more than a year. And they don't make a lot of money because there's hardly any product endorsement in it. I'm not saying that the Sunday Emails are successful but I think it's fair for me to say that there are a lot of readers – whether they like it or not. :-)

If there any lessons from today's issue? I couldn't think of one but if you found any life, business or marketing lesson, can you please share that in the Comment below? That would be super cool of you.

Anyway, I'll always ask for your favor to leave a Comment if you find value of what you've read. It'll be most appreciated because I read all of them personally. (smile)

And yeah, sometimes it upsets the reader because the truth can be... hurtful.

-Patric Chan

P.S. Do you want to know how I make money on the internet with niche marketing? It's explained at www.youchandoit.com

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