Sunday Email 34: Three Good News In Recession

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com/

Whatever writing of mine that you're reading here DOES NOT affect buyers, only sellers (especially marketers selling internet marketing stuff). As a matter of fact, buyers will have more advantage now. And this is not a "Sunday Email" rant.

Re: Good News In Recessions?

With the current down economy going on, I don't think I want to write any rants in today's Sunday Email Series but instead, talk more positive stuff.:-) And if you THINK recession is not affecting internet marketing, I'm not going to spend the time to debate with you. Despite what you've read or heard from other marketers that YOU CAN MAKE MONEY in recession, part of them are true - but generally, I doubt it.

Call me a negative person if you want, but let point out this to you - an internet business is just the same as running an offline business but it's just using different a platform.

If people are not buying books in local bookstore, they are probably not buying books from Amazon.com too. Make sense?

Extracted from Wired.com:

The odds look pretty good that we'll see a recession this year, and as we learned last time around, that can't be good for commerce sites like eBay and Amazon.

While lots [of] online stores are poised for decent growth (especially as gas prices soar), Cowen & Co. analyst Jim Friedland thinks eBay and Amazon will get pinched as consumers curb spending. It's a pretty reasonable conclusion given that December sales results from national retailers were dismal.

Friedland notes that during the last recession, Amazon only grew North American revenue by 3 percent. To put that number in perspective, in 2006, Amazon grew North American revenue by 25 percent.

There are plenty to read about what's happening with real internet businesses (not those salesletter style stuff you've been seeing) on the internet- I invite you to read on your own research rather than hearing from your 'favorite' marketers that everything's going to be 'okay' and prosperous. This is a Sunday Email - I would rather tell you he truth than sugar coating the reality.

So let’s start with the first good news:

1. SuccessAndLife.com is now ranked on page #1 of Google.com for "personal improvement". Well, it's more like MY good news. J But the reason why I'm sharing this with you is to stress on a point - diversification. If you've diversified your internet businesses rather than just focusing on one profitable one during the good times, you would be okay even with the recession right now. This is just one of my many diversification of internet businesses that I have by using different business model and targeting different niches. In reality, I have at least 10 in my own portfolio. Lesson? It's not too late to start diversifying your internet business now.

2. I'm expecting my first baby next year! :-) I know you might not be bothered about this at all (but if you're sharing my happiness, do leave your comment below), it's good news in one shape or form. Lesson? There are many things happening in your life other than internet marketing or online business - appreciate the good ones.

3. You're going to get better values from the internet marketing marketplace now. With the bad economy, many wannabe gurus will run out of business soon and go back to their jobs. Sound kinda harsh right? But it's good news for you because you'll less lightly to be scammed anymore. :-) You see, most wannabe gurus don't have a real internet business- all they do is to sell internet marketing courses and products. Chances are, only the real gurus will overcome the recession because their internet marketing courses will still be purchased AND they're making money from other real internet businesses.

Also, you'll be getting better value from the courses made available because they might be sold at more affordable prices (because marketers still need to sell their products too) and since marketers will be competing more aggressively now, you'll be expecting to see higher quality courses.

4. Share your good news here. Do you have any good news you can share related to online business, internet marketing or anything you think it's good to share? Thousands read my blog so if you can impact a few, wouldn't that be awesome? I'm sure many wants to hear yours too.

For a change, let today's content comes from the readers too - besides, I would like to read some good news too. (smile)

If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Thanks,

Patric


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Thanks,

Patric Chan


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This Thursday, 23rd Oct - How To Be Successful In Recession Times...

I'm going to do a 100% free live trainingon how to continue and grow with internet business success in recession.

You'll learn exactly what I'm doingto stay on top of the game and manyother valuable tips.

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Talk soon,

Patric

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Thanks,

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Sunday Email 33: To Survive (And Prosper?)

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com/

Whatever writing of mine that you're reading here DOES NOT affect buyers, only sellers (especially marketers selling internet marketing stuff). As a matter of fact, buyers will have more advantage now. And this is not a "Sunday Email" rant.

Marketing online has changed mainly because of these three factors:

1. The web 2.0 effect
2. Savvier consumers
3. More competitors

Especially in the internet marketing niche, factor number 3 is very transparent. Recently, one of my JV partners made a promotion for me- he was able to get only 93 visitors to my salespage. The most shocking part is this- he's the same JV partner who used to send 1,000 visitors in a single email.

The clickthrough drops because the same subscriber is probably subscribed to more lists today.

To win in the competition of mindshare is basically to have a group of JV partners that will continue to promote you so that you're being reminded to subscribers that you're still around- and growing. They call it, mastermind group.

Imagine this- if you're promoting lousy products, it's obvious that you're not going to make good income. And if you promote top notch product, you'll also 'lose' simply because there will be too many marketers promoting and chances are, their bonuses will be bigger than yours.

Lucky for me, I don't have this problem because I have my own list, products, affiliates, reliable JV partners and so on. I know if I want to pull a product launch, I'll have those partners that will support me- yeah, some sort of mastermind group.

But I honestly think that this is not a brilliant plan. What if your JV Partner is unable to command any traffic anymore? OR, your JV partner is now in other 'groups'.

The key to be extremely successful online is still about having your own list. If you want to have a solid business that's unshakeable, then you got to know how to generate your own list without external factors. If you've listened to my interview with Matt Bacak last time, you would understand why list-building is THE MOST IMPORTANT part of your business.

But there are ways how to prevent or overcome this problem. Here how's to cushion it:

1. Build your online business out of the internet marketing niche.

For instance, a big portion of my income is from niche marketing. The internet marketing niche is the niche where it's common to see marketers are required to consistently poach for JV partners. I don't know about you, but frankly, I think that's a little bit ridiculous.

2. Use new tactics and strategies

Whatever strategies or tactics that you've been using a year ago are probably not as effective as it is today. I'm not talking about 'strategy' like writing a salesletter to sell info-product. That's a principle, something that does not change. For instance, if you're not using multimedia on your salesletter, then you're one step behind of your competitors.

3. Generate list from other source

Getting JV partners to build your list is the coolest thing you can have. But how many people out there can do that and also... do you realize that is dependant on other factors (like asking favors)? You got to think outside the box where to find NEW subscribers that is not subscribed to 10 more other list like yours.

I'm doing all.

It's up to you whether you take this piece of tip home and do something about it or disagree with me completely. I have nothing to lose because I know, 10 months down the road, my business will double because I'm doing three of these.

If you've find value in these tips, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Thanks,

Patric


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Talk soon,

Patric Chan




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