This is going to be a lengthy piece of content, but I think it should do the job to give you the tips of selecting keywords for Google Adwords.
How To Select Your Keywords For Google Adwords
This step is extremely important.
If you choose the right keywords, you'll enjoy targeted traffic that converts into cash-paying buyers.
If you choose the wrong keywords – those that are two vague or too broad – you'll likely drain your ad budget quickly without any sales or other conversions to show for it.
Here's a quick tip that you can use to discover niches you never knew existed...
Simply log into your favorite keyword tool (free or paid) and start running searches for broad terms like this: “how to”, “secret”, “eliminate”, “get rid of”, “buy”, “purchase”, “book”, “guide”, “information”... and so on.
You’ll uncover tons of niches using this amazing strategy – and I’d be willing to bet money you’ll find niches you never even knew existed!
Now back to choosing keywords for known niches and your products...
Choosing the right keywords is a two-pronged process.
1) On the one hand, you can use keyword tools to help you create a list of possible words.
2) However, you must then manually comb through this list to determine how useful each word might be in attracting targeted traffic.
Let me give you an example –
Suppose you created an ebook all about training golden retrievers to be hunting dogs. Now consider this keyword phrase: “golden retriever training.”
At first glance, that looks like a great keyword for your purpose. However, it’s too broad. The “training” could refer to training a dog to go hunting… but most people who type that keyword phrase into a search engine are likely looking for information about obedience training or housetraining.
As such, you might expect to get some traffic from a word like that, but you might also be disappointed in a low conversion rate. Better words for this particular topic might include a phrase like “golden retriever hunting training.” Even better is something more specific to your product, such as “golden retriever hunting training guide.”
While those longer (more specific) phrases might not get as much traffic as a broader (shorter) phrase, you can be assured of getting a higher conversion rate since the searchers are looking for something very specific.
In other words –
The more specific the keywords, and the more related they are to your exact offering, the better response you can expect to get.
Now let’s look at the three-step process of creating a list of targeted keywords…
1) FIND OUT relevant keywords.
Your first step is to find out relevant keywords using a few basic strategies.
Simply brainstorm a list of keywords that you think your market will use to find you and your products. Of course in order to do this, you must understand your market. If you haven’t already previously profiled and researched your market, now is a good time to do so.
You can also determine which keywords your top competitors are optimizing for to get a sense for what words your market uses. Examine their different pages and see if you can tell what words get repeated often. If they use “tags” on their blog entries, check out what keywords they’re using to tag posts.
You may also want to view the document source, which reveals the meta tags for the website. Not all sites use meta tags. However, those that do will give you an idea of what the webmaster had in mind in terms of optimizing for certain keywords. If this is a fairly good marketer, then it’s likely safe to assume that they chose their meta tag keywords after first doing research.
Once you have a general idea of how your market may search to find products like yours, you can move on to step two…
2) FEED your list with new keywords using a keyword tool.
Once you have a short list of keywords your market might use to find you, you can quickly and easily expand that list by using a keyword tool. Google makes it easy since they provide their own keyword tool.
Note: If you already have a favorite keyword tool that you use, then by all means use it. You can copy your own list of keywords into your campaigns.
You can find Google’s keyword tool here:
https://adwords.google.com/select/KeywordToolExternal
Go ahead and try the tool right now. It’s free.
Enter in a keyword or phrase and click on “Get keyword ideas”. If you didn’t uncheck the “Use synonyms” box, then you’ll get a nice list of keywords directly related to your keywords, plus related keywords.
Example: If you entered “weight loss” as your original keyword, you’ll get phrases that include those words, such as “fast weight loss.” However, you’ll also get related keywords like “lose weight” and “burn the fat.”
You can add the words individually, or add the entire list to your campaign if you’d like. You can also save the file in different formats (such as text), so that later on you can copy and paste the words into your AdWords ad group.
Quick Tip: Digging down and finding even more related keywords is easy. Simply copy and paste some of the most targeted keywords into the “find keyword ideas” box and start a new search.
By default, you’ll see information about search volume last month and average search volume. But based on the information you provide when you actually start building your keyword lists in your account, you’ll be able to estimate how much traffic you’ll receive from your keywords, the estimated ad position, and how much each click will cost.
You’ll notice that the keyword tool even gives you an idea of when traffic surges for these particular keywords. For example, you can get an idea of the best month to advertise certain seasonal products, like weight loss products, sports related products, holiday products, etc.
Your next step is to manually comb through these lists.
Are the search terms too broad?
Are the search terms specific enough that you have a fairly good idea what the person is searching for?
Keep in mind that certain search words may be coming from searchers who have no interest in what you’re selling.
Example: Let’s suppose you’re selling baseball bats. The term “buy bats” could refer to baseball bats or the flying animal. As such, you’ll need to choose something specific, such as “buy baseball bats”.
Choosing “Buying” Words
As already mentioned –
The more targeted your keywords, the better.
If you’re selling a product, you should be choosing words that indicate the person is interested in buying that particular product.
Example: “Buy shoes” is too broad, especially if you only sell women’s Birkenstock sandals. In that case, a good search term list might include terms like “buy Birkenstock sandals” and “buy ladies Birkenstock sandals” and “buy women’s Birkenstock sandals” and so on.
You’d also want to add specific product names to your search term list. To keep going with the Birkenstock example, you’d include specific names of their women’s shoes, such as “Arizona black suede” and “Madrid Birko-Flor”. You can bet if someone is searching for a product that specifically, they’re probably ready (or almost ready) to buy.
Note: In addition to including specific product names, you’ll also want to consider including words such as “buy” or “purchase” or “free shipping” or “discount”. All of these words – when tacked onto a product name, such as “discount Birkenstock sandals” – suggest that the searcher is a buyer and not a “tire kicker.” Creating these sorts of search terms will increase your conversion rate.
3) FILTER your list to refine your search terms.
In order to attract your target market, you’ll want to refine your search terms based on broad matching, exact matching, phrase matching, and even including negative keywords.
Broad Matching: The default position is “broad match”, meaning that your ad will appear if someone types in any keyword phrase that includes your keyword. In some cases, your ad may appear if related keywords are searched.
Example: If your keyword is “weight loss”, then your ad will appear when someone types in “weight loss secrets” and possibly “lose weight”.
Broad matches appear when you enter your keyword as-is, without quotes, brackets, or the like.
For example, your keyword would look like this in the search list:
weight loss
Exact Matching: Another option is to list some or all of you keywords as exact matches. To do so, you list your keywords in brackets, like this:
[weight loss]
Doing so will ensure your ad only appears when searchers type in that exact phrase.
Phrase Matching: If you’d rather have your ad triggered when people type in your keywords alongside other keywords, then you can put your keyword in quotes, like this:
“weight loss”
Doing so means your ad will appear whether someone searches for “weight loss” or “fast weight loss” or any other search phrase that includes your chosen keyword or phrase.
Negative Keywords: Finally, you can also exclude certain keywords so that those searches do not trigger your ad.
For example, let’s suppose you didn’t want your ad to appear to searchers who are looking for free information. In that case, you would use a minus sign (-) in front of the word free and then add the negative word to your list. Excluding the word free would looks like this:
-free
There you go. All you need to know about getting keywords.
Another solution is to use the Instant Sale Secrets System Software to take care for you. Check it out at www.instantsalesecrets.com.
If you've find value in this content, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.
Patric Chan
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Labels: affiliate marketing with google adwords, google adwords software, ppc affiliate marketing
