Sunday Email #37: Don't Care About Them

If you're new to my subscription and wondering what is a "Sunday Email", it's an email full of my rants, personal tips and opinions on marketing especially in the "internet marketing" niche. Sometimes, opinions on life. Whatever it is... it'll give you value after spending time reading it. To make sure you won't miss any future issue, subscriber for free at http://www.sundayemail.com.

You know-- sometimes my Sunday Emails can be harshed. Cuts through like a ninja's blade. But come on, they're my rants. If I want to keep everyone happy and write about the colorful rainbow, birds chirping, flowers blooming, etc then I should just opens up a nursery home and take care of children.

So if you can relate to what I wrote when reading it-- good because I know it had just served the purpose of helping people.

One more thing-- it'll offend marketers. I hope you're not the one.

Re: Don't Care About Them

Let's get this straight - your mailing list is the MOST IMPORTANT asset of your entire business. If you're new to this internet marketing game, you probably won't understand what I mean and THAT'S FINE. So let me simply explain it this way-- how you end up reading this blog is probably because you're my subscribed to my list. I have a list and whenever I need to reach out to you to tell something or to sell a product, I can email you.

And if you don't know how to build your own list or still struggling to get one, then the best I can do is to recommend you LIST PROFIT System - very affordable and packed with great step-by-step content. I don't get rich selling you that. Or you can look around and buy those hundreds of dollars courses available out there. Your choice.

For those who have a mailing or going to have one will understand today's rant.

Do you feel 'guilty' when you're selling to your list?

I don't.

Why do you build a list in the first place? If you say that your purpose is help people, that's great. And I hope your subscribers help you too or else I don't know how you're going to live by working without income.

I build my list because I want to make money. You think that's a hash truth? If you like to listen to an internet marketer that will say the things that you want to hear but not the truth – go ahead. Plenty of them out there.

The relationship you have with your subscribers is very easily defined - they know you're going to sell to them and they'll be cool with that as long as you play your part right. If they're not cool, then you're in big trouble bucko.

Well, playing your part right simply means that you'll make sure that you'll only sell good stuff to them and balance up your selling. Sell some, give some (but got to be real value content). You can't expect to be selling the crap out of your subscribers everyday (although some marketers will disagree with me by showing how much they make by daily mailout).

If your subscriber complains that you're selling too much, then you should see what you've been promoting lately. And if you KNOW FOR SURE that you're not overdoing it, then you should just ask your subscriber to unsubscribe.

If your purpose is to make money from your list but this subscriber is not going to buy but keep on continue to complain about your emails - DUDE - what were you thinking to 'keep' this fella?

You want them to buy. Like I said, it's a simple relationship – you give value and in return, you expect to be rewarded for your effort. And if your list won't buy, then they're not 'showing you some love'.

But sometimes – it's not their fault because you're AFRAID TO SELL. You didn't email them often enough.

You're afraid that they'll be unhappy or upset.

Trust me, you can't make everyone on your list happy all of the time.

You're afraid that they'll unsubscribe.

Err... well... so? They don't see you're providing value so might as well they don't stay in your list.

You're afraid that they'll scold you.

Come on. Those people who scold you in emails are COWARDS. I'll tell you why - if they're your neighbors that you see every morning, do you think they'll still post nasty comments on your blog or send you hate emails? (smile) They're doing that because they can cowardly hide behind their computers. To me, I don't talk to cowards.

You're afraid they don't have any money left.

You know, it'll be kinda an insult to your subscribers if you don't even have the confidence that they know how to think whether the offer is suitable for them or not. The same subscriber won't buy everything you sell!

On the selfish point of view, if you don't sell, they're going to buy from someone else's anyway. Meaning, someone's gonna make that money, so why not be you if you think you deserve it?

If you've a list, don't feel bad to promote to them.

And if you don't - make sure you DO promote to your list when you got one.

Be bold.

Be daring.

And most importantly, be profitable.

If you've find value in what you read today, please leave a Comment or feedback? Needless to say, I will definitely appreciate it because I read all Comments personally and gotten the chance to know you at the same time.

Patric Chan
www.InstantSaleSecrets.com


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Effective List Building Strategy

This is one of my favorite long term ways to build my lists on autopilot. What you do is create a PDF report with giveaway rights (and resell rights if you like). If you look around, it wouldn't be hard to find an existing giveaway promotion. Like this month, I'm participating in 777SelfHelp to build my list.

Once your report is out, other internet marketers pass it along throughout the internet to their lists because you have a good report (make sure the report contains some of the best information you know).

At the end of this report will be a free offer that leads to one of your squeeze pages.

You'll find you get 20 subs here and 20 subs there. That's powerful. Because you just take a few hours to write a report, get it in the hands of a few people, and it can spread throughout the net like a virus with no more work on your part.

Another benefit of using viral reports to build your list is that doing this is much like article marketing (except without slaving away to dominate Google). Here's what I mean: Readers of your report become your subscribers. This is much like a reader of an article becoming your subscriber. The report sells yourself and plants your level of expertise into the reader's mind. In a way, it pre-sells whatever you're selling.

Using viral reports to build your list is different than setting up a squeeze page, getting a subscriber, convincing them that you're credible, then selling to them.

Instead, your report convinces the prospect that you're credible, then they opt-in on your squeeze page, then they buy. Before they even read your first e-mail, you've already built at least some level of trust in you because of the expert information within the report.

If you want to use viral reports to build your list, then simply:

1. Write a short, amazing report with giveaway rights and make sure to put a link to your squeeze page at the end of the report.. Give away your best information so that readers of the report will feel inspired to pass it on (give away the type of secrets you only discover in high dollar courses).

2. Get the report into the hands of your current subscribers/JV partners/others and watch it go viral.

If you want to make it easier to be spread, then just allow your affiliates and JV partners to brand the report with their affiliate link to your product.

How To Write Your Report In 24 Hours Or Less?

I'll give you fast start tactics to creating your very own report and some of these tactics will literally enable you to do this in 24 hours or less. Your report should have these characteristics:

i) Short and sweet, between 3-20 pages, not more
You'd want to hold the attention of your readers, so being too draggy will discourage that. And if they decide to close and read it another time, you can be 90% sure that never happens.

ii) Tightly themed around the topic you had decided on

iii) A great title
The title must convey strong emotion, benefits and command instant attention.

With that said, here's a 2-step guideline to get you started in creating your report:

1. Create A Template

The easiest way to begin is by creating an outline, or standard template, which you can use for unlimited reports.

Begin your outline with an 'Introduction'. It's the best opportunity to introduce yourself and inform readers exactly what they can get out of the report.

The next step will be to either create a Table of Contents.

Make sure your chapter titles are descriptive and 'attention grabbing' too. This is a good way to ensure your ebooks get READ!

Finally, include a 'final word' or conclusion.

Here's a simple format based on the above you can model on:

Introduction

Table Of Contents

Chapter One

Chapter Two

Chapter Three

Conclusion

2. Get content fast

This is the most tedious and for many, scary part. But don't worry you'll be filling your report with content in no time flat. The challenge would be to create or get relevant content fast.

You can get content related to what your market wants quickly by using what's already available!

The following are 4 powerful techniques in generating instant report content:

- Compiling Offline News

Write a quick report or commentary on important issues related to your market that you've read offline. For example, a piece on search engine news in the tech section of your local newspaper, or a good magazine write-up in 'Entrepreneurs'.

I'm NOT advocating 'copying' content; instead use them as a guide or framework for a commentary in your own words.

A quick way to use this method: Look at various recent magazines of the same niche and grab ideas off them. Try doing this at your local library where it's quiet and relaxing. To do something of this nature online, you can visit news site of your targeted market. For instance, try www.internetnews.com for IT niche market.

- Outsourcing

Another way to create content is simply to outsource it, be it free or paid.

A popular method to create products used by many 'writers' would be to engage 'ghostwriters'. Ghostwriters are behind-the-scenes writers who will create a product (book, article, etc.) for you for a fee.

The advantage is you retain the copyright and get to put your name on the finished product as if it's your own - becoming an instant writer in this way.

While I'm not sure you'd want to use this approach for reports, it's an option you can consider. Try looking for quality 'ghostwriters' at www.elance.com and www.guru.com.

A much 'cheaper' method of outsourcing your writing is by Joint Ventures.

This is a commonly used approach to creating reports on the fly. Send a polite email to experts asking for help and contribution. This can be in the forms of short interviews with these experts.

Or co-author with an expert and give them a promotion in the report as well. This will need some ironing out but the advantages are obvious, especially if the people you approach are famous. You get an instant boost to your business and name.

Not all will reply and help you out.

- Forums

This resource is a fast way of getting contributing writers for your report. Post a request in your favorite forums. You'll be surprised at the positive responses received. The respond rate will increase if the forums are active and highly participated.

Offer people an attractive incentive to help you. This could be anything from a link to their website or valuable bonus (products, resale packages, free ads, etc.).

- Public Domain Information

Public domain information can be classified as copyright-free works that is available for the public to grab and use. This includes text, books, images, music, etc. They may fall into either of these categories:

i. Information and figures from the government and it's agencies

ii. Publicly available materials donated by writers and contributors, or

iii. Works which becomes public information due to loss of copyrights

In general works that are created before 1923 is in the public domain now. Those created between 1924 and 1963 is in the public domain unless the copyright was renewed (and mostly they're not renewed).

How can you create mini ebooks using public domain?

You can simply modify and re-compile them into your own! Some creativity and planning may be required here, but anything you modify from the public domain automatically gives you a copyright on the modified version (with enough modications), lasting 50 years after your death.

The easiest way to find public domain information is to type in 'public domain' as search terms into any search engine.

Or try "Project Gutenberg" which is an amazing archive of thousands public domain books you can grab instantly at www.gutenberg.org.

If you like what you read from this post, please feel free to leave a Comment.

-Patric Chan
www.youchandoit.com


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Candid Video With Simon Leung and Patric Chan On Google Adwords Tips

A few days ago, Simon Leung the well-known Google Adwords expert was with me to discuss our business ventures.

SO, I asked him if he's cool to share some valuable Adwords 'secrets' for my loyal subscribers and he's cool with that.

Sidebar: You can find out about Google Adwords at www.google.com/adwords

I've put up the video for you to watch here, 100% pure content. It's not a teaser to sell you something – I got him to review my Adwords account and you get to hear what are the stuff we've improved.



Google Adwords Video

ADWORDS WORKSHOP IN MALAYSIA: We'll be conducting a 2-day Google Adwords workshop in Malaysia on the 21st and 22nd February. If you're interested to know the details, please email to inquiry@patricchan.com with the Subject: MY Adwords Workshop.

If you like what you have watched in the video, please feel free to leave a Comment below so that I know there are people watching and appreciate it. :-)

-Patric Chan
www.InstantSaleSecrets.com


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