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Corey Rudl's Gone, You Should Read This

A man I admired and respected, Corey Rudl had passed

away in a car accident. I know you  might already knew

about this, that's why I want to republish the latest article

wrote by Derek Gehl, CEO of Internet Marketing Center.

I can 'feel' the essence and connection from Derek

in this article. - Patric Chan

   
   "How to Eat, Sleep, and Breathe like an
    Internet Marketing Genius:

    What I Learned from My Good Friend and Colleague,
    Corey Rudl -- Genius Internet Marketer, Inspirational
    Leader, and Mentor to Thousands."
 

By Derek Gehl 

Since the announcement of Corey's tragic car-racing

accident a couple of weeks ago, our office has received

over 16,000 e-mails of support and condolence... and

easily over 1,000 phone calls.

The entire IMC Team has been working overtime,

responding to every e-mail and phone message, one

at a time, so we don't miss any of your questions

or comments.

In fact, I've had to throw some of the gang out of

the office late at night and send them home... We've

all found it hard to stop reading your e-mails.

"Thanks" doesn't seem an adequate response to the

overwhelming support and caring you've shown us.

(It's been rather humbling, really...)

So I hope you don't mind, but I've decided to

write this very special edition of our "Marketing Tips"

Newsletter -- and dedicate it to my good friend

and mentor...

You see, over the last couple of weeks, a question

that keeps appearing in e-mails from everyone is, "How

can I be like Corey?"... "How can I think like Corey?"

It seems many of you are interested in learning

MORE than his secrets to Internet marketing -- you

want to learn how to be "like" him.

So I'm going to give you a bit of insight into Corey's
philosophies for business, success, and life.

These are a collection of the five most profound l

lessons I learned from Corey over the last eight years,

some of which he loudly expressed to me (Corey

talked loud and fast when he got excited)... and some

he quietly but effectively shared through living example.

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Lesson #1: Failure doesn't "happen"; it's a choice.

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In Corey's mind, there were only two ways you

could "fail." You could give up and quit.  Or you

could decide not to learn from your mistakes.

Corey believed failure was a choice.  So Corey

never failed.

He tested new ideas.  He learned from what worked,

and what didn't.  Then he applied those lessons

to his next test or idea, and he kept doing this until

he got results he was satisfied with.

Sure Corey made mistakes... Yeesh, I still cringe

when I think of a $90,000 mistake we made two

years ago.  And sure, Corey would get really ticked

off when stuff went wrong.

But Corey was also always the first person to seek

out the positive in every bad situation and say, "Well,

what did we learn from this?"

 ... And, more important, "Will we do it again?"

Corey firmly believed every costly lesson was going to

result in exponentially greater success in the long term.

And he was right.

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Lesson #2: Assume nothing, test everything

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Corey had zero respect for people who were content

to assume To him, it was a mark of laziness. So

something everyone quickly learned when working

with him was to deal in nothing but the facts.

If Corey asked a question, and you didn't know

the answer, it was one thousand times better to say,

"I'll look into it and get back to you," than "I think

this might be the answer," or "I assume this is right."

Theories, assumptions, and guesses were the

enemies of success as far as Corey was concerned. 

He believed you should either go straight to the

source for the answers (even if that means paying

thousands of dollars in consulting fees) or test it
yourself.

And as Corey taught me, sometimes you even

need to test the "facts." For example...

... A marketing strategy that you tested and

proved to work as little as a month ago may be a

complete dud today. (Retesting is ALWAYS worth

the effort.)

... The customer demographics you collected

through a survey last year may have drastically

changed. (Are they buying your products for

DIFFERENT reasons now?)  

... And some of the most interesting statistics may

be based on flawed data. (Always read the "fine print,"

and if there isn't any, ask for it!)  

Before you make decisions, ask questions.  Assume

nothing. Test everything.

And don't be afraid of offending someone -- even

an "expert" -- by questioning their logic.  The true

experts will applaud you for this.  And your questions

will expose the imposters for who they really

are -- wannabes. 

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Lesson #3: Make opportunities to learn, and take notes.

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It would be difficult to calculate exactly how much

Corey spent on educational materials each year...

but I've done the math and know it was roughly in

the tens of thousands of dollars.

Corey was constantly reading... On airplanes, on

holidays, in between meetings -- he was absolutely

relentless.  He would read every business book,

article, course, and marketing campaign he could get

his hands on.

And Corey didn't just read material related to Internet
marketing; he made a point of studying OTHER industries,

too -- both online AND offline.  He was always

looking for new strategies and marketing ideas that

he could pluck from other industries and apply to

his businesses.

It was all this reading that would frequently spark his
"genius" ideas...

But I think the key to this secret is that Corey

made TONS of notes about everything he read and kept

all his thoughts in a couple of "master project

documents" that he'd refer back to every month,

looking for new ideas (they were literally hundreds

of pages long).

That way, even if an idea didn't work today, he

had record of it so he could refer back to it

sometime in the future.

Corey knew that "genius" doesn't just happen --

you need to look for opportunities to learn, and

keep track of your thoughts.  Your best ideas will

frequently be sparked by new information, or new

approaches to old information.

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Lesson #4: Seek out great teachers, and be a great listener.

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Corey firmly believed that if you want to fast-track

your success, it's critical to learn from those who

have gone before you... even if you just have the

opportunity to learn from their mistakes.

So Corey made a point of seeking out teachers

and mentors, and asking for their advice whenever

he had the opportunity -- even if that meant paying

hefty consulting fees for their guidance.

As far as Corey was concerned, you should always

learn from the best.  Find people who are getting

the results YOU want to achieve, and ask them

to mentor you.

And Corey was never afraid to ask "great people"

for advice...

He was never concerned about looking dumb.  And

he never needed to be the smartest guy in the

room.  Corey was always focused on learning.  So he

was a student of everything... and almost everyone. 

Corey was always asking people around him for

feedback... What mistakes was he making?  How

could he improve as a leader? As a marketer?  How

could he be a better public speaker? 

It takes guts to ask the people around you for

feedback. But it takes wisdom to openly listen

and learn from it.

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Lesson #5: Define your own success and live with passion.

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Corey's biggest frustration was that so many

of his clients and subscribers just let life "happen"

to them.  I can't tell you how many times I heard

him rant over the years, "They have dreams... but

they don't set GOALS!  Why don't they set goals and

take action???" 

One of the most inspirational things about being

around Corey was his belief that absolutely anyone

can be successful.

You just had to meet Corey once to know he wasn't

just spouting the "anybody can start a profitable

Internet business" line because it sounded good.

His enthusiasm... his actions... every word he spoke
demonstrated his core belief that absolutely anyone

can be successful.

You can learn anything... be anything... do anything.

If you decide that your age, background, and

education limit your potential, they will. But if you

decide that you can do anything, you will...

Corey really believed that you just need to set goals

that you're excited about, and then take

persistent action.

It's absolutely shocking what ONE step a day...

just 10 minutes a day... one hour a day... can

accomplish over one  month... three months...

six months.

Just imagine where YOU would be in six months

if you dedicated even 20 minutes a day to working

on your business... learning new strategies... or

building a "swipe file" of marketing ideas!

Success isn't determined by genetics.  It's about

persistent, consistent action.  And Corey really

got that.

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Final Thoughts:

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Honestly, I could write a book about what it was

like teaming up with Corey for the last eight years...

and perhaps one day I will. It was one helluva ride...

Today, though, I wanted to give you at least SOME

insight into Corey's personal philosophies for business

success because I'm hoping they will inspire you to...

     * Choose success
     * Test something new today
     * Make opportunities to learn
     * Seek out great teachers
     * Define your goals, and take action to reach them

These are the philosophies that Corey inspired the

entire IMC Team to run his company with... and

these are the philosophies that we are continuing

to move forward with.

Corey's legacy wasn't just cutting-edge marketing

strategies or industry leading software -- it was the

inspiration he shared with thousands of "real people."

And that's the legacy I personally plan to continue.

With that said, keep an eye on your inbox next week;

we're going to be doing something really special in

memory of Corey.

And be sure to watch your e-mail in July, too,

because we're going to be releasing a mind-blowing

interview recorded in late May between genius offline

direct marketer Dan Kennedy and Corey...

Until the next issue of "Marketing Tips," I wish

you success.
 

-Derek Gehl, CEO Internet Marketing Center

Before Corey passed away, he had prepared his

newest edition of my famous Internet wealth-generating

system -- 10 lb. box that includes 3 resource CDs, 4

guidebooks, and 2 thick binders containing in excess of 1,385

pages explaining the step-by-step instructions on how

to start and grow a wildly profitable Internet business.

This is one of the best internet marketing courses

I've seen online. Go get it by clicking here.

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 ===========================

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You Might Miss The Next Edition. Do This

To Make Sure You Get It!

Did you manage to get new ideas or tips from what

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If yes, I'm glad to hear that.

But here's the sad news ...

You might miss it in my next edition because of all

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Take care.

CEO, IM Tactics Inner Circle

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